Windsor branches out to category Windsor Fast Renew Targeting home renovation market, offering new innovation for …

Real Estate Press Releases Monday August 4, 2014 14:07

Bangkok--4 Aug--Nawaplastic Industries

Nawaplastic Industries Co Ltd, Aseans leading vinyl company over the past 44 years, operated by SCG Group, recently introduced a new innovation WINDSOR Fast Renew, transforming old doors and windows into a prettier version in just one day, using Fast Frame Technology developed by WINDSORs team of window and door experts to respond to the home renovation market in Bangkok and surrounding provinces.

Mr. Dhirath Udhayanang, Managing Director of Nawaplastic Industries, said, WINDSOR is a leading brand of vinyl products for construction and decoration. Our products can be divided into two main groups: vinyl doors and windows, and wood substitute for various functions, such as deck system, shading system, soffit system, wall decoration, rain gutter and other outdoor products. We stand out from other vinyl brands because of the extra formula WINDSOR Advance Vinyl, which is developed corresponding to Thailands hot and humid climate by blending anti-UV reagent to vinyl for confidently longer use.

Today, WINDSORs market share in the vinyl doors and windows sector is 80%. In 2013, we aim to branch out to homeowners, and the growth in the second quarter of the year was 12% compared to the same period last year. For the second half of the year, WINDSOR is planning to target home renovation market, which is 15 times bigger than the new home market. Todays customers also care about home maintenance and home decoration, so this is a very strong market and there are not many competitors.

Therefore, WINDSOR has developed a new innovation to serve the home renovation market Windsor Fast Renew. We use Fast Frame Technology to simplify window and door replacement projects, using the innovative technology only available at WINDSOR. This innovation minimizes the time and effort involved in removing and storing old windows and doors or those with functional problems such as getting stuck or having damaged frames. With this innovation, we can replace windows and doors in just one day, interfering with the homeowners time as little as possible. In the first two years, we will focus on Bangkok and surrounding provinces, where there are about 680,000 homes. In the third quarter of this year we will also launch two WINDSOR Fast Renew showrooms near Motorway and on Rama 2 Road, to serve the homeowners in those areas. We expect that the revenue from Windsor Fast Renew will reach 120 million baht by the end of 2015.

Mr. Sumphan Luveeraphan, Vice President of Nawaplastic Industries, said, Fast Frame technology helps us to restore doors and windows quickly. The traditional method would require removing the original frame and sash, which might cause dust and noise. It also usually takes 3-5 days before the new frame and sash can be installed, and a week longer to fix the wall, repaint it and touch up the flaws. These steps depend a lot on the workers skills and cooperation, which can be unreliable sometimes. Also, it might lead to many extra expenses, and makes living in the home difficult during that time.

Fast Frame Technology, however, allows us to install a new vinyl door or window without removing the old frame. The new door or window is beautiful and durable, and there is no need for touch up, so it saves a lot of time and does not create a mess. It also does not lead to additional expenses. Homeowners can be assured of this technology.

Apart from fast and convenient services, WINDSOR Fast Renew also guarantees the quality with the WINDSOR standard, including ultimate protection from leakage, heat, noise and break-ins. The products come in a great variety to fit with various styles of home. Our team of experts is ready to give you consultation and assessment before suggesting the right products for your work. After that, they will remove the old doors and install new ones within a day, given that the job involves approximately 10 windows and doors. Timing also depends on the condition of the work.

These qualities put WINDSOR Fast Renew at an advantageous position compared to other competitors, as no other company is offering such service. WINDSOR Fast Renew is a one-stop service available via two channels. First, come visit WINDSOR Fast Renew showrooms and speak to its staff to get more information and see WINDSOR Fast Renew products. Second, contact the Call Center at 02-555-0333 or visit http://www.windsorfastrenew.com to make an appointment with our expert to assess your home.

Read the original:
Windsor branches out to category Windsor Fast Renew Targeting home renovation market, offering new innovation for ...