Alluras ColorMax Clad Coating with PPG Paint Technology Makes Install Easier

Houston, TX (PRWEB) March 24, 2015

Alluras premier fiber cement collection has officially partnered with PPG Paints offering an improved ColorMax exterior siding finish that's easy and fast to install. Allura delivers a better alternative with a superior finish and the broadest selection of solid and semi-transparent colors.

As a global supplier of premium coatings, PPG Paints has 300 years of combined experience offering the ultimate protection on exterior siding. Taking an expert approach to surface design, PPG has been the industry leader in factory applied finishes for over three decades. They have provided premier color coating for the automobile industry, NASA and the Oval office. As a partner of PPG, Allura's fiber cement formula is now accentuated by scientific precision that impacts the longevity of the exterior.

"Allura's ready to install ColorMax finishing system offers the broadest spectrum of pre-finished design possibilities, said Tony Ellis, Vice President of Sales & Marketing for Plycems US Fiber Cement Operations. "Adding a primed/sealed option is ideal for field application.

Plycem launched Allura Fiber Cement Products last year to become a leading cladding contender in the United States and builders are definitely taking notice. In 2014, Builder and Developer Magazine awarded Allura Editors Pick for Best Exterior and they were chosen as the Brand Survey Winner for Best Exterior Siding. In addition, PPG has been awarded "Best Product" by Architectural Record magazine, one of the industrys most widely read trade publications.

Factory applied ColorMax is available in most markets and is backed by a 15-year warranty. Allura offers a primed and sealed option for painting after installation, giving builders more flexibility with design choices.

Allura Fiber Cement Products offer an extremely durable, weather-resistant exterior that can stand the test of time. For more information about builder incentives and product information, please visit allurausa.com.

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Alluras ColorMax Clad Coating with PPG Paint Technology Makes Install Easier