New campaign sheds light on combatting diabetes

Dubai: Shedding light on the sufferings of thousands, the Dubai Health Authority (DHA) in association with Benchmark Middle East, on Thursday kicked off a year-long campaign to create awareness about diabetes.

The Stay Strong initiative, which is part of the year-long Dubai against Diabetes programme, was held at Burj Park, bringing together diabetics, doctors and campaigners in a show of solidarity for diabetes patients.

Our aim is to spread word about diabetes, to inform as many people as possible about steps that can be taken to prevent this disease and to let diabetics know that they are not alone.

founder and managing director at Benchmark Middle East

As part of the campaign, more than 10,000 light bulbs were lit up to form the largest light bulb circle in the world, another Guinness world record.

The Stay Strong initiative aims to reach out to schools, universities and hospitals to educate children about the disease and ways to prevent it.

As part of the campaign, a mobile phone app called Stay Strong was launched recently.

Dubai against Diabetes is a noble cause and we hope to target as many people as possible through the campaign. Our aim is to spread word about diabetes, to inform as many people as possible about steps that can be taken to prevent this disease and to let diabetics know that they are not alone, said Mohammad Hamad, founder and managing director at Benchmark Middle East, who organised the event in association with DHA.

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New campaign sheds light on combatting diabetes