Roselle hotel rebrands, plans to open banquet hall in spring

ROSELLE A Roselle hotel recently received a makeover by remodeling its brand from Country Inn and Suites to Holiday Inn Express and Suites.

Owned by Pearlshire Capital Group, the hotel also will see a 24,000-square-foot banquet hall addition likely completed by spring 2015, thanks in part to an agreement with the village of Roselle that will help with construction costs.

In the spring, the Roselle Village Board of Trustees approved the establishment of a business district on the hotel property that will allow Pearlshire Capital Group to impose an added sales tax, up to 1 percent, to help pay off the cost of the hall's interior construction, according to village records.

We had a board that wanted to get involved and aggressive in recruiting business. That set the table for this agreement, said Patrick Watkins, the village's community development director.

The renovation of the hotel was a thorough one that included changing furniture, equipment, the color scheme, signage and lighting, said Rehan Zaid, Pearlshire Capital Group's director and principal.

It changed from a traditional look to a contemporary look, Zaid said. Holiday Inn Express is a more recognized brand and gives us more of a competitive edge to compete in the market. It helps us cater to our customer base with better services and amenities.

The hotel originally opened as a Country Inn and Suites hotel in 2008.

A grand reopening and ribbon-cutting ceremony for the 101-room hotel took place July 24.

Roselle Mayor Gayle Smolinski announced the construction of the banquet hall at the ceremony, which was attended by 100 people. She said the banquet hall will be a nice complement to the hotel.

The ribbon cutting was wonderful," Smolinski said, adding the hotel owner did an excellent job of showing commitment to the community.

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Roselle hotel rebrands, plans to open banquet hall in spring