Rebranding, remodeling of Best Western Plus hotel in El Paso to be celebrated

A ribbon-cutting will be held at 10 a.m., Thursday for the newly remodeled and rebranded, 133-room Best Western Plus El Paso Airport Hotel and Conference Center at Airway and Interstate 10 in East Central El Paso.

The hotel until late last year had operated as the Holiday Inn El Paso Airport Hotel.

Officials with Esperanto Developments, the El Paso company that owns and operates the hotel and several others, did not immediately divulge the cost of remodeling the hotel.

This is El Paso's only Best Western Plus branded hotel. The Best Western Plus brand is a full-service hotel and different from regular Best Western hotels, an Esperanto official said in the past.

Esperanto also is renovating the former Artisan Hotel building Downtown to be an upscale Hotel Indigo-franchised hotel. It is scheduled to be opened this year.

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Rebranding, remodeling of Best Western Plus hotel in El Paso to be celebrated