A new Bud Light ad stars Pro Football Hall of Famer Warren Sapp dressed as a pirate and focuses on remodeling the living room of a Tampa Bay fan into a Buccaneers man cave.

The home makeover, part of the beers Up for Whatever campaign, also includes a backyard pirate ship replete with working cannons.

The Bucs-themed ad, which started running nationally Sunday, features Alex, who is indeed a huge fan of the team, says Lindsey Herzog, who handles Anheuser-Busch accounts for the Weber Shandwick public relations firm.

The Buccaneerd spot begins with Alex, wearing a Bucs T-shirt, loading a case of Bud Light into his car at a store, which means hes up for whatever, says the narrator.

In an instant, Alex is surprised with a newly furnished living room that is more cove than cave, with Bucs gear, head-to-toe skeleton and even a Captain Fear mascot knickknack. Friends in Bucs apparel are already relaxing inside, enjoying their Bud Light.

Then Sapp adorned in tri-cornered hat, frock coat and shoulder-perched parrot barges in to greet the No. 1 Buc fan. Sapp leads Alex to the backyard galleon, Alex yells, Im going to fire the cannons, and the commerical closes with a loud blast from the ships faux artillery.

Belgium-based Anheuser-Busch InBev, which brews Bud Light, began a six-year sponsorship deal with the NFL in 2011.

See the article here:
Bucs-themed Bud Light ad features Sapp as a pirate

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September 29, 2014 at 9:51 pm by Mr HomeBuilder
Category: Room Remodeling