Your Exclusive First Look at Hearth & Hand With Magnolia’s New Spring Collection at Target – HouseBeautiful.com

If you can't get enough of the Gaineses, don't worrythere are more Chip and Jo-approved products coming your way, and soon. On Sunday, Mar. 8, Target will release the latest iteration of the couple's Hearth & Hand with Magnolia brand for spring 2020, and it's full of chic new pieces. But even more exciting, the spring collection marks the expansion of the brand in stores.

With this new launch, customers will find almost twice as many Hearth & Hand with Magnolia items in 600 Target storesincluding more than 500 products for every room in the home, with some items starting at just 99 cents. This also includes the brand's recent furniture collection, which debuted in December 2019.

The spring assortment includes dinnerware, bedding, furniture, decor, and so much more. And as for the inspiration behind it all, Joanna Gaines tells House Beautiful that it's all about ushering in the new season. "Spring is like a clean slate," she says. "We open windows and feel the warmth of a new season, so I designed this new collection [including] greenery, scents, and textiles to capture the feeling of being refreshed and inspired."

Gaines also notes that spring is a great time to refresh your tabletop, adding that she designed the ceramic dinnerware specifically "for you to mix, match, and style your wayit'll look great year after year and brighten moments with family and friends."

Of course, Gaines is also excited about the in-store expansion. "For us, this collection has always been about providing beautiful, functional pieces that people would feel confident and excited to make a part of their home," she says. "With this new expansion, were thrilled to be able to offer a wider range of products and styles within each seasonal collection, and to offer guests more opportunities to create spaces they love."

Target has high hopes for the expansion as well, which only makes sense given how much of a fan-favorite the Gaines's brand has become since launching in 2017. Calling Hearth & Hand with Magnolia "a wildly successful addition to Target's strong owned brand portfolio," Target's senior vice president of home Cara Sylvester tells House Beautiful, "Weve learned that our guests are especially inspired by shopping in store, where they can touch and feel the products and envision the pieces in their own homes. Thats why were so excited to nearly double our in-store assortment this month, creating an even bolder, more inspiring destination for our guestsultimately helping them bring cozy, comfortable vibes home."

The new spring collection won't be available to shop until the 8th, but the products are officially up on Target's website, so you can see what's coming. Check out some of our top picks below, and head to Target to shop the full line once its live.

Broken Stripe Quilt

$79.99

Black Table Task Lamp

$54.99

Bistro Dining Chairs

$139.99

Macrame Trim Throw Pillow

$24.99

Textured Border Bath Rug

$19.99

Black Metal Terrarium

$34.99

Recipe Card Holder

$14.99

Toy Lemonade Set

$24.99

Stoneware Coffee Canister

$16.99

Wood & Cane Console Table

$199.99

Planter with Stand

$59.99

Gold Stripe Throw Blanket

$29.99

Follow House Beautiful on Instagram.

Read more from the original source:
Your Exclusive First Look at Hearth & Hand With Magnolia's New Spring Collection at Target - HouseBeautiful.com