Zara's arrival in Australia has been keenly watched by its international retail peers.

The invasion of international names in fashion, cosmetics, homewares and department stores is gathering momentum as global brands snap up newly-developed space across capital cities and larger suburban shopping centres.

Some, like Spain's Zara, Britain's Topshop and Williams Sonomas Pottery Barn from the US have already landed, while others, like British icon Marks & Spencer and Swedens H&M are yet to arrive.

Australia has become the latest frontier conquered by international retailers, with up to 10 labels opening new stores in the past 18 months.

An artist's impression of Melbourne's The Emporium

CBD redevelopments like Westfields Pitt Street Mall project and the under-construction Emporium site in Melbourne have helped spur the arrival of the fresh brands, who have watched with some interest Zaras foray into what many in Europe and the US have previously considered a outlier territory for retail.

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In addition fashion groups have realised that southern hemisphere stores give them a chance at a second bite of the cherry for a seasons designs.

Many labels have sent and continue to send representative leasing executives to Australia to seek out the appropriate locations, with most putting a holding deposit on potential stores while they report back to their head office.

H&M's new Sydney home at 345 George Street.

More here:
Retail invasion picks up pace: Where to find the foreign brands storming Australian shopping

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February 3, 2014 at 2:55 am by Mr HomeBuilder
Category: Retail Space Construction