Construction begins on One Daytona retail project

DAYTONA BEACH, Fla. (WOFL FOX 35 ORLANDO) - Construction crews have begun demolition work for One Daytona, the biggest retail project ever done in Volusia County. Scott Bullock is overseeing the construction for International Speedway Corp. and had a twinkle in his eye watching the work.

"It's been a vision project for ISC over the past 10 or so years, so it's nice to see today finally happening."

The vision calls for more than 200 million dollars in spending to convert the large property behind and around ISC headquarters into the newest, hottest place to go in Daytona. Scott Bullock says the object is to draw more than just tourists.

"It's really creating a regional destination here in Daytona Beach that is a year round destination that offers play, stay, work, live environment. A true mixed use community."

The company is planning a boutique hotel, retail anchored by Bass Pro Shops and a full service movie theater, office space and restaurants. Bullock says more retailers and the national hotel proprietor will be announced during construction.

"This has been an underserved market. We are hoping this project brings a lot of national brands that people are familiar with, that they are excited about having, and will compliment what's already here."

The first piece of construction called Victory Circle will be open by 2016. It will take years beyond that to finish the entire complex.

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Construction begins on One Daytona retail project