Dreamstyle Remodeling breaks ground on $4.5 million building

The Renaissance area is getting another big business, and this time its a local one even though you probably wont recognize the name.

Ground has been broken on a new, $4.5 million showroom/office building in the bustling Renaissance corridor that will combine nationally recognized home-products brands under the Albuquerque-based Dreamstyle Remodeling umbrella. (Courtesy of Dreamstyle)

Albuquerque-based Dreamstyle Remodeling has broken ground on a new, $4.5 million showroom/office building, joining the likes of Sams Club and Costco in the bustling corridor.

The 20,000-square-foot project will go in next to Sportsmans Warehouse. It should be completed by March.

The building is part of a larger rebranding effort for a longtime Albuquerque enterprise with a booming business but no clear-cut identity.

Dreamstyle Remodeling is actually the new umbrella name for the company that started selling and installing nationally recognized home products in Albuquerque in the 1990s and always has marketed itself under those brand names including Four Seasons Sunrooms, Renewal by Andersen and Cal Spas.

Founder and CEO Larry Chavez said the problem was that nobody really knew who we were on the whole they assumed they were separate companies.

Its one company, and a pretty large one at that.

Dreamstyle Remodeling employs more than 200 people across six offices in three states and is in the process of hiring 20 more. It expects to gross $28 million this year, up from $21 million in 2012 and $13.5 million in 2011.

Chavez said he started selling Four Seasons Sunrooms in the 1990s and gradually has added more products and services including Home Depot cabinet installation while expanding throughout the Southwest. Dreamstyle has locations in Santa Fe, El Paso, Texas, and three in Arizona (Phoenix, Prescott and Tucson).

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Dreamstyle Remodeling breaks ground on $4.5 million building