Samsung Pushes Boundaries With New Products In Third SEA Forum

BANGKOK, Thailand - Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics, showcased its diverse array of new products at the Samsung South East Asia, Oceania and Taiwan Forum 2012 in Bangkok. Embracing its commitment to push the boundaries of innovation and consumer experience, the company shared its strategy to expand its Asian markets.

The company introduced it 2012 product catalogue and its vision to deliver connectivity and content across all of its devices - from TVs to mobile phones, tablets to Notebook PCs and cameras to home appliances.

''The lifestyles and demands of the new age consumer today are rapidly changing. They are looking for innovative products that enriches and accommodates their lifestyle, be it for entertainment, personal or corporate needs,'' said Gregory Lee, President and CEO of Samsung Asia.

''And we will continue to ensure that our products are always one step ahead through new product innovations, continued investment in research and development in Asia including the recently launched Product Innovation Team (PIT) in Singapore.''

In 2011, Samsung Electronics achieved record sales of $143 billion. In Southeast Asia, the company achieved 41% market growth in 2011 and retained its number one position in TVs, monitors, and refrigerators.

It also became the number one brand for mobile phones and smartphones, for the first time.

Additionally, Samsung shared the worldwide launch of its CSR platforms under the banner of Hope for Youth in Southeast Asia. In Taiwan, the company collaborated to create the Hope Classroom after-school program, providing volunteers' time, and 1.5 million digital devices, to give disadvantaged children access to e-learning programs and digital education activities.

Similarly in Vietnam, Samsung has created Smart Libraries in suburban areas, providing laptops, Tabs and Smart TVs loaded with educational content, to help children in need.

In Indonesia, Samsung has partnered with Yayasan Cinta Anak Bangsa (YCAB), a non-profit organization, to create an Engineering Academy, providing underprivileged children with industrial skills and training for future employment.

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Samsung Pushes Boundaries With New Products In Third SEA Forum