No joy at car service centres

PETALING JAYA: Malaysians are getting increasingly dissatisfied with the quality of service provided by authorised vehicle service centres.

The J.D. Power Asia Pacific 2014 Malaysia Customer Service Index (CSI) study also found that the expectations of vehicle owners increased since last year.

Overall satisfaction among new Malaysian car owners slipped three points from last years score to 754 out of 1000, the study revealed.

Satisfaction with service provided by Malaysian national brands dipped below the overall average to 744 points, down five points from last year.

On the other hand, the study found that customers expected more from these service centres, compared to the year before.

The study identified 22 service standards that enhance the overall customer service experience. Customer expectations in 2013 were for service centres to meet 17 of the 22 standards, stated the study.

In 2014, customers expected a minimum of 19 of those 22 standards to be met in order to have a positive service experience.

The study also found that additional services improved customer satisfaction, such as washing and vacuuming vehicles at the completion of the service and making follow-up phone calls to customers after service had been completed.

It stated, however, that only 14% of mass market customers had their service centres carry these out.

Toyota ranked highest in overall customer service satisfaction with a score of 777, followed by Nissan at 776, while Isuzu and Mazda tied for third place at 775.

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No joy at car service centres