Hoover and Dirt Devil Showcase Latest Home-Cleaning Technology at International Housewares Show

GLENWILLOW, Ohio, March 9, 2012 /PRNewswire/ --As American families are focused on taking care of their homes now more than ever, Hoover and Dirt Devil - America's top brands in home cleaning - are leading the charge with new products and high-tech tools showcased at the 2012 International Housewares Show, taking place March 10-13 in Chicago.

According to recent reports, sales of existing homes are ticking up and home-improvement projects are on the rise.(1) For families across the country that means taking more time to care for and clean the house themselves, according to Stephanie Begley from TTI Floor Care, the company behind the iconic cleaning brands Hoover and Dirt Devil.

"People are looking for affordable innovations to help them clean and take care of their homes," said Begley. "As trusted American brands, Hoover and Dirt Devil are excited to offer the latest technology across an array of products to help families clean their homes faster, easier and better than ever before."

From disinfecting steam mops to ultra-lightweight vacuum cleaners to portable hand vacs, Hoover and Dirt Devil use their in-house experts to help families keep their homes fresh and clean. Harkening to their legacy of cleaning and American roots, all products are designed by U.S. engineers, designers and technicians based at the Ohio company headquarters. This year the company took the unprecedented move to pull customer service in-house for both Hoover and Dirt Devil brands as well.

"It's important to listen to our customers and work with people one-on-one to continually provide not only the products people want, but the best service to help use them most effectively," said Begley. "Hoover consistently receives top product ratings, including high marks for quality and reliability."

Hoover. Nobody does it like you.At the 2012 International Housewares Show, Hoover is showcasing three products every family needs to help keep their homes fresh and clean.

Dirt Devil Fights DirtyFrom hand vacs to compact uprights, Dirt Devil is introducing the newest members of its Fight Dirty line-up for 2012.

For More Information To learn more about innovative Hoover products visit Hoover.com or connect with us at Facebook.com/Hoover. To learn more about Dirt Devil products, visit DirtDevil.com or connect with us on Facebook.

About Hoover and Dirt DevilFrom the first Hoover vacuum launched in 1908 to the Hoover WindTunnel MAX Multi-Cyclonic Bagless Upright in 2011, the Hoover brand continues a tradition of innovation through a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central vacuum systems. Dirt Devil is known for fully featured lightweight, powerful vacuums, available in a signature red color. It derives its heritage with the launch of the first corded handheld vacuum with belt driven brush roll more than 20 years ago, and today offers a full line of vacuums and accessory cleaning products. Part of the TTI Floor Care family, Hoover and Dirt Devil appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada.

CONTACT: Etosha Moh emoh@talktocurrent.com 312-929-0513

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Hoover and Dirt Devil Showcase Latest Home-Cleaning Technology at International Housewares Show