Check out the lazy Indian's guide to good life

What would be a really lazy beginning to this piece? Start with a quote. Keeping with the spirit, here goes. Marketing whiz Jay Abraham had said "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Beg to differ, sir, but here are 15 ideas some novel in thought, some in execution and some as sheer genius that our pack of intrepid entrepreneurs not only recognised but acted upon.

God bless entrepreneurship. Now you don't have to move out of the house. You can do your grocery shopping, clothes shopping, shoe shopping and even intimates without moving away from your recliner. Unless you are the relic shopper who is still for the look-andfeel buy, the computer really is your oyster. It's this intrinsic need to vegetate that these idea entrepreneurs have realised and are tapping for business. Some are in for the long haul and other for good time.

They are from among us, PLUs okay a few are IIT-ians . They use Facebook to popularise their ideas to connect to PLUs and they talk the language of your needs. Like Amit David Wilson of Store-More , who's banking on our collective capacity to consume and hoard. The more we hoard, the more he stores for you. It's simple. Mumbai-based Bharat Ahirwar realises our reluctance to go bhaaji shopping in the heat or standing in queues in government offices. He gets you an office guy to do it.

The core thought for all of them: simplify life. Because why not?

Collect Call: StoreMore

What: Storage service for individuals and households Where: Delhi/NCR Price: Rs 299 per month for any number of boxes On the Sloth Scale: 7 - Because you have to make your own inventory (advisable)

In 2010, Reliable Records was started in Delhi by IIT Kharagpur and IIM Calcutta alum Adesh Sarwan, ex IIM Bangalore's Amit David Wilson and economics grad Nitin Dhawan. The idea: to help companies store their mountain of paperwork, in a mountain of boxes away from the offices. Last year in June, one satisfied client requested them to store his personal book collection with them. And StoreMore was born. Till now in a testing phase, the company is all set to go on a collection overdrive from June end and they are ready to store everything from books to trophies to children's first clothes to that unused dinner set to wedding albums which they digitise and store the physical copy away. "Anything that has no intrinsic value but more emotional and sentimental attachment," says Wilson and adds, "We are not a vault." Most requests are now coming from people moving cities the stuff that gets called back. Wilson's okay with storing more and himself has 20 boxes full of his father's books. And yes, he pays! Wilson's not ready to share business figures just yet as he's in talks for investments but in two years they have two warehouses in Noida and are looking to construct their own facility soon. They don't offer insurance as yet but give 100 per box against breakage. What spurs them: people's ability to consume and of course the changeability of life. "There's forever stuff happening: children, parents moving in, divorce, marriage, transfers. It makes StoreMore more relevant!" Hoarders of the world can think in the box.

Wash on Wheels: Car Cleanz

What: Doorstep car cleaning service Where: Delhi/NCR Price: Rs 1,500 for a dry cleaning (car interiors) On the Sloth Scale: 8 - Answer the door, hand the car keys and go back to your PS3

An Audi pulling in next to your trusty WagonR is a common sight for you, but for Amit Kumar it was a business opportunity. Three years in the business of car maintenance, he started Car Cleanz a doorstep car cleaning service a year back. The idea: if people are spending big bucks on their point-A-to-point-B ride, they will be ready to spend on the upkeep. And the future seems bright, almost as the Teflon coat he gives to the cars.

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Check out the lazy Indian's guide to good life