BUSINESS BRIEFS: Main Street Hospitality adds new VP of Brand & Creative – theberkshireedge.com

The Red Lion Inn in Stockbridge, Mass., flagship holding of Main Street Hospitality. Photo courtesy Main Street Hospitality

Main Street Hospitality announced on January 19, 2022, the appointment of Scott Williams to its leadership team. As the new Vice President of Brand & Creative, Scott Williams is responsible for enterprise-wide brand architecture and positioning, development, marketing and communication initiatives and experience design for the independent hospitality group and its portfolio of eight properties located throughout the Northeast, which includes the Red Lion Inn in the Berkshires, Hammetts Hotel in Newport, and Porches Inn at Mass MoCA.

Williams is an executive marketer with a track record of igniting thoughtful change and innovation throughout leading organizations including Morgans Hotel Group, Starwood Hotels & Resorts and The Nantucket Project. The new appointment kicks off a year of expansion for Main Street Hospitality, with new leaders, partners and properties to come in 2022.

As we continue to grow thoughtfully and carve our niche in the independent hospitality world, having Scott on the team is a privilege and a game changer, says Sarah Eustis, CEO of Main Street Hospitality, As a company, we are built on genuine connection to a place, to a guest, and to an experience. Scotts history with the Main Street Hospitality team and the places it represents exemplifies that connection in every way. His vision and experience coupled with his authentic ties to our company mission are what make this partnership so special.

In synergistic partnership with the executive team and the performance, sales and operations functions, Williams will work to amplify the brand and identity of Main Street Hospitalitys individual properties, and further the companys mission to deliver unparalleled experiences through an authentic approach to hospitality that centers around the communities in which the hotels exist.

Joining the Main Street Hospitality team to further their mission felt like a personal calling, says Williams. Ive known Sarah Eustis for many years, and her passion lies in ensuring an exemplary guest experience that has a true sense of place and creates a real community. Her passion and my passion link in that way.

Throughout his career, Williams has accelerated the growth of businesses in the hospitality and media industries, acting as a leadership advisor, strategist, and creative catalyst to drive modern brands. Most recently Williams was the President of The Nantucket Project and is the founder of growth advisory Hitchcock Partners. He has alsohelmed marketing and creative efforts for global brands including Commune Hotels & Resorts, Starwood, and Morgans Hotel Group.

Prior to hospitality he worked in television at CBS, ESPN and HBO. He is a Graduate School Advisor in the School of Visual Arts MFA program, a member of the Academy of Television Arts & Sciences and serves on the programming committee at the Harvard Club New York.

About Main Street Hospitality

Founded in 2013, Main Street Hospitality is built on three generations of hospitality leadership, deeply committed to genuine experiences for guests and remarkable results for their partners. They are owners, operators, and designers of unique hotels. As owners and operators of some of the most distinctive hotels in the Berkshires, the companys mission is to deliver unparalleled experiences for guests, employees, and owners through an authentic approach to hospitality, service, and management. Main Streets management hotel portfolio includes The Red Lion Inn, Maple Glen at the Red Lion Inn, The Porches Inn at MASS MoCA in North Adams, Mass., The Seven Hills Inn in Lenox, Mass., The Briarcliff Motel in Great Barrington, Mass., Hammetts Hotel in Newport, R.I., Briarcliff Motel in Great Barrington, Mass., the Beatrice Hotel in Providence, R.I., and Canoe Place Inn in Hampton Bays, N.Y. (opening Spring 2022).

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BUSINESS BRIEFS: Main Street Hospitality adds new VP of Brand & Creative - theberkshireedge.com