Refinery 29 UK
It was a season like no other, says Libby Page, senior fashion market editor at Net-A-Porter, of SS21. With hardly any live catwalk shows, a handful of private appointments and many livestreamed events, SS21 fashion month was the most unusual on record. The fashion industry is certainly in crisis but its not all bad. For some, the pandemic gave pause for thought, with blockbuster brands like Gucci deciding to opt out of the show calendar for good as part of a commitment to sustainability. For others, like JW Anderson, who streamed a delightful video of cut-out paper models in a box, it was a chance to get more creative. Others still paid tribute to the heroes of 2020, using key workers as muses and donating collection profits to charitable causes. Not only did designers outlooks change; so, too, did ours. What do we want from our clothes now? Practicality? Comfort? Fun? Our customers habits over the past year have changed, explains Page, with a shift away from trend-driven items and into shopping with a purpose. So what does this mean for your wardrobe? Several aesthetic moments emerged from this most unprecedented of seasons: from serotonin-boosting joy to a grown-up move on from loungewear via escapism in the form of dreamy romance and beach-bound pieces, SS21 threw up trends which suit our current WFH lives while looking towards a more hopeful future. Were looking forward to celebrating the weddings, events and parties that will roll over to next year, says Heather Gramston, head of womenswear buying at Browns. The cult retailer is spotlighting dancing shoes from Paris Texas and Mach & Mach, and disco-ready dresses from Paco Rabanne and Rotate. There is a growing sense of optimism and we will continue to celebrate how fashion can lift the spirits and spread joy, adds Natalie Kingham, global fashion officer at Matches Fashion. Read on for the four key trends to come out of the most unexpected fashion month to date. Happy Wardrobe, Happy Mind Reasons to be cheerful were few and far between in 2020. Designers sought an antidote to the never-ending doom and gloom by injecting a healthy dose of serotonin into their collections. Good cheer was the order of the day, whether it was through joyful casting see Michael Halpern spotlighting frontline workers and Christopher John Rogers employing his roster of muses or rainbow hues and playful prints, as seen in The Elder Statesmans tongue-in-cheek tie-dye and Molly Goddards zingy hues a real tonic. We saw a sea of bold, bright colours in a multitude of fabrics and textures, says Page. We bought over 3,000 joyful dresses for SS21, including an exclusive sunshine yellow rendition from TOVE, and 500 lady in red options. Bring on mood-boosting clothes that add a little fun to our everyday lives. Grown Up & Grounded We may have embraced coordinating loungewear last year but for 2021 were looking to feel a little more put together. This neednt mean abandoning comfort; on the contrary, designers introduced easy styles and soft-touch fabrics which suit WFH life while allowing us to employ some sartorial structure. We love The Rows slouchy silhouettes and Proenza Schoulers take on dressed down knitwear, says Page of the SS21 offering. For Kingham, labels like Lauren Manoogian, JW Anderson and Khaite are providing the foundations for a timeless wardrobe which equips you for the new normal. Think refined knitwear, soft but smart trousers and failsafe basics like oversized shirts and loafers to see you through the working day. Heres Your Getaway If the most that 2020 threw at you was a cancelled holiday, youre one of the lucky ones but either way, were all dreaming of far-flung places. Sure, were not certain when well next don a bikini or roll out a beach towel but if looking to a more hopeful (and sunny) future is a healthy coping mechanism, count us in. Designers perfectly captured escapism through colour, texture, and prints even literal takes on under the sea at Versace, says Page. Etros Baja-inspired bucket hats and matching swimwear had us dreaming of sundowners on sandy beaches, while Michael Kors seaweed-green gowns, Altuzarras platform sandals and Rixos 60s-inspired beach cover-ups are crying out to be worn with plenty of SPF and a pair of oversized shades. Safe international travel is still out of reach but imagining our sun-soaked wardrobe for a future getaway is something we can do right now from the comfort of our homes. Romance Rebooted From cancelled weddings and socially distanced dates to the sheer domesticity of lockdown, there was little room for romance to flourish in 2020. Looking ahead to a time when we can physically embrace our loved ones, designers called for a little whimsy for SS21. Turning out ruffles, frills, lace and chiffon, from Erdems Regencycore gowns to Cecilie Bahnsens modest femininity, theres hope for romance yet. Despite restrictions, our wedding edit has performed brilliantly, says Kingham. Whether you opt for Simone Rochas darker take on the fairy tale (she layered harnesses over tulle frocks) or go for Jacquemus contemporary clean lines, hyperfeminine dresses can be worn by brides and beyond. .branding-banner{background-color: transparent !important;} /* Background color */ body { background-color: #302325 !important; } /* Color of entire page, except footer, up to 2000px */ article, .r29-article { background-color: #302325 !important; } /* Ad BG Color */ .section-ad, .row-ad { background-color: #302325 !important; } /* Advertisement label */ .section-ad span { color: #302325 !important; } /* Headline font color */ h1.title { color: #ffffff !important; font-weight: 420 !important; } /* Author and details font color */ .main-contributors, .modified { color: #ffffff !important; } /* Page font colors */ .section-text { color: #ffffff !important; } .section-text h2 { font-family: Brown Light, arial, helvetica, sans-serif !important; font-weight: 300; font-style: italic; letter-spacing: -0.025em; font-size: 50px; text-align: center; } /* Credits font colors */ footer .byline, footer .featured-name { color: #ffffff !important; } /* Credits module divider color */ .byline.breadcrumbs:after, .byline.other-contributors:after { background-color: #302325 !important; } /* Sticky header with headline and share */ .condensed-header { background-color: #302325 !important; max-width: 1800px !important; border-bottom: 0 !important; } .condensed-title span { color: #000 !important; } /* Dividers */ #squiggly_coral, #squiggly_grey, #squiggly_green, #squiggly_blue, .divider svg { display: none !important; } .section-divider .divider, .r29-article .squiggly-line { margin: 40px auto 20px !important; height: 1px !important; border-bottom: 2px solid #000; text-align: center; opacity: 1.0; max-width: 720px !important; width: 100% !important; } .section-divider .divider { text-align: center !important; } @media only screen and (max-width: 760px) { .section-text h2 { font-size: 26px; color: #ffffff !important; } .section-text h3 { font-size: 18px; color: #ffffff !important; } } /* Text links color & underline color */ .section-text a, .section-text a:link, .section-text a:visited, .related-entry-title { color: #ffffff; border-bottom: 2px solid #d78884 !important; } /* Text links hover color & underline hover color */ .section-text a:hover { color: #d78884; border-bottom: 2px solid #d78884 !important; } /* ===================================================== */ /* PRODUCTS & PRODUCT CAROSELS */ /* Product count color (above product carousel) */ .section-multi-product-container .product-count { color: #ffffff !important; display: block !important; /* add 'block' = visible, 'none' = hidden */ } /* Product brand/promote label font color */ .multi-product-carousel-container .product .brand-name, .multi-product-carousel-container .product .sponsored-product-label { color: #ffffff !important; } /* Product title font and color */ .multi-product-carousel-container .product .short-title { color: #ffffff !important; } /* Price color */ .multi-product-carousel-container .product .price .retail-price { color: #ffffff !important; } /* Sale price color, shows up sometimes */ .multi-product-carousel-container .product .price .sale-price { color: #ffffff !important; } /* Buy Button colors */ .multi-product-carousel-container .product .buy-button { /* Button font color */ color: #ffffff !important; /* Button fill color, set to 'transparent' to have background show through */ background-color: transparent !important; /* Button border color */ border: 1px solid #ffffff !important; /* Round or square corners, 0 = square, 40px = rounded */ border-radius: 0 !important; } /* Buy Button colors */ .multi-product-carousel-container .product .buy-button:hover { /* Button font color */ color: #ffffff !important; /* Button fill color, set to 'transparent' to have background show through */ background-color: #ffffff !important; /* Button border color */ border: 1px solid #ffffff !important; } #spcv_conversation#spcv_conversation .spcv_conversation-header { color: #FFFFFF; } #spcv_conversation#spcv_conversation .spcv_conversation { color: #FFFFFF; } Like what you see? 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