Philips: Brighter Future with LED Lights Market

One name that comes to mind when thinking about lighting solutions is Philips (PHG). The company, with a broad range of services under its belt, is also a leader in providing lighting solutions. With the paradigm shift in lighting solutions over the years and users embracing LED lights for innumerablebenefits, Philips is exploring LED lighting solutions as it was an established brand that provided turnkey light solutions for home and industrial segments, not forgetting its solutions for outdoor lighting.

Financial analysts believe that LED penetration rate will reach 70% by 2020, but looking at the exponential growth and demand of LED lights, this can grow much faster. Various research estimates foresee the growth of LED chips to be at a rate of 1.9% and can reach $12.74 billion by the end of 2014, and the Global LED lighting market size to reach $25.82 billion in 2014 with a market penetration of 23.4%. This market size is certainly benefiting a market leader like Phillips which has been a pioneer in providing lighting solutions globally.

The company has segmental revenue streams that comprise of consumer lifestyles, health care and lighting divisions. LED lighting that is part of lighting division of the company witnessed a growth of 48% year over year, and now LED represents 34% of the total lighting sales.

Philips has been giving tough competition to its nearest competitor like Cree as it lays a focused for expansion strategies to acquire a bigger market share in LED lighting. The company, which was more focused in the high power LED market, is now eyeing the mid-power LED to attain a wider market share in 2014. The company launched LUXEON 3020 last month to tap the mid-power LED lighting market.

The LUXEON 3020 emits more than 1,000 lumens per dollar, and it aims a wider adoption of LED-enabled lighting as it is most affordable. This was a much awaited launch by Philips' LED fixtures that included lamps and troffers; this sets an impetus for Philips in the commercial lighting for the mass market.

Synergy that will further boost Philips growth

A synergistic tie-in between two European giants, Philips and ABB (ABB), will enable Philips to use its LED expertise and ABBs automation knowledge. This fusion evolved to the new generation of LED lighting solutions mainly for commercial LED lighting solutions. It will provide seamless solutions by integrating connected lighting systems with device controls for commercial light solutions in buildings and also industrial LED lighting solutions.

The connected lighting system provided by Philips with a software interface provided by ABB, provides all ability to seamlessly control commercial lighting. This integrated solution will find an extended market for Philips in commercial LED lightings like shopping complexes, hotels, office buildings, etc.

Conclusion

The company, with its global reach and footprints, has been recording growth in most competitive international markets like China, Africa and the Middle East, where the future prospects are very bright.

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Philips: Brighter Future with LED Lights Market