In the second of a two-part series, former telemarketers at low-end BPOs describe what it was like to sell the credit cards of two leading private banks in the country.

Part 1:Of murky alleys, credit cards and faceless staff

Manoj, Rajesh and Manish, government-school educated 19-year-olds from Mandawali in East Delhi, have never set foot inside the well-appointed branches of the country's top private sector banks.

Nor has Namita, her family's only graduate, living in a narrow lane near Mayur Vihar, also in East Delhi.

But each of the four has spent hours repeating over the phone in Hindi while facing a wall divided into a row of small wooden partitions that they are calling "on behalf" of one or the other of these banks. (Some names have been changed for this story on request.)

Namita sold credit cards for six months in 2013. The others did, too, for shorter periods at various telemarketing outfits over the past year or longer.

Namita, Manoj and Rajesh have even worked at different times for the same company Call Connect Services, in Laxmi Nagar, a commercial hub in East Delhi, where they telemarketed credit cards of two leading private sector banks in the country. (Call Connect Services head Naveen Gupta declined Business Standard's request for an interview, and emailed questions went unanswered.)

Read more here:
The pathetic story of telemarketers who work at low-end BPOs

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January 7, 2015 at 6:24 am by Mr HomeBuilder
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