Scott Thompson and Nicole Hudson to Speak at BIA/Kelseys Atlanta Conference

Atlanta, GA (PRWEB) May 07, 2014

Maid Right, a Premium Franchise Brands (PFB) residential cleaning franchise, and Inbound Lead Solutions (ILS), a social media and content marketing firm specializing in franchising, announced that PFB Vice President of Franchise Development Scott Thompson and ILS President Nicole Hudson will be featured speakers at BIA/Kelseys LEADING IN LOCAL: The National Impact conference in Atlanta, Georgia on May 7-9. Thompson and Hudson will participate on a panel titled SuperForum: The Local Imperative for Brands, Franchisees and Multi-Locations scheduled at 3:30pm on the first day of the conference.

The duo will be discussing key components within the sales funnel for online lead generation in franchise sales. Some of these components include: a strong LinkedIn strategy with robust personal profiles for the executives and sales team, optimized company pages that highlight company culture, and new showcase pages that can drill down into the franchise opportunity.

The sales process has changed, says Hudson. Prospects are forming opinions, building deeper connections, and self-educating themselves on your brand or business opportunities long before they speak to a sales professional, walk in the door, or book a reservation.

Hudson shares that the key components she and Thompson will discuss help others to be leaders and educators that can provide real value and connection during the decision making process.

Peter Krasilovsky, Conference Co-chair and Vice President of BIA/Kelsey states that their goal for the program is to showcase the innovative digital strategies and best practices that are driving local revenues."

The conference will be located at the Sheraton Atlanta. Registration is available online at http://www.biakelsey.com.

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About LEADING IN LOCAL: The National Impact:

BIA/Kelsey's LEADING IN LOCAL conferences are the definitive events on local digital advertising and marketing. LEADING IN LOCAL: The National Impact attracts a global audience of executive-level decision makers from across the local media and marketing landscape, including brands and agencies focused on the local market opportunity, companies engaged in local search, deals and group buying services, location-based services, local social media, traditional local media, classifieds, vertical media and ecommerce, local digital media suppliers and sector-focused investors and financial analysts.

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Scott Thompson and Nicole Hudson to Speak at BIA/Kelseys Atlanta Conference