NY fashion show held in Brooklyn Navy Yard

Published February 09, 2014

Associated Press

Feb 8, 2014. The Alexander Wang Fall 2014 collection is modeled during Fashion Week in New York.Associated Press

There are hip fashion shows. And then there are fashion shows that seek nothing less than to redefine just how hip a fashion show can be.

How else to describe a designer who can get crowds of the most discerning fashion to leave Manhattan on a frigid Saturday night in February and head to Brooklyn to the Brooklyn Navy Yard, yet for a 15-minute fashion show?

That would be Alexander Wang, 30, who presented the fall 2014 collection of his signature line (he is also creative director of Balenciaga in Paris) at a 100,000-square-foot greenhouse at the navy yard, a huge space that provided a dramatic backdrop to his inventive fashions. The production involved a rotating stage that moved the models around, and a futuristic-looking set that resembled some post-apocalyptic world.

The design label, perhaps knowing that many guests would feel reluctant to leave Manhattan, particularly after running from show to show all day long, provided free ferry boat service to Brooklyn and back, and also chartered buses.

In a post-show interview, Wang explained that he felt a duty to raise the bar and keep experimenting.

"Fashion is always evolving and changing, so why not have a location change?" he asked. "With every kind of change there is opposition, but I think that's the exciting thing ... to keep the conversation new."

And, he said, fashion and theater go hand in hand. "For me it's part of the process," he said. "You want to create an experience. Clothes are clothes, at the end of the day. You're not reinventing the wheel there. So you want to be proposing an idea that entertains people and gets them to come out to Brooklyn in the cold. There are so many fashion shows on the calendar, it's important to create that individual moment between you and the audience."

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NY fashion show held in Brooklyn Navy Yard