Houzz Study Finds Bigger Kitchens Aren’t Better, Younger Homeowners Going Contemporary

PALO ALTO, Calif.--(BUSINESS WIRE)--

For kitchen remodels, bigger is not necessarily better, but open spaces are in high demand, according to the Fall Houzz Kitchen Remodeling Survey of more than 7,500 Houzz users who are in the midst of, or are planning, a kitchen remodel. Houzz (www.houzz.com), the worlds leading platform for home remodeling and design, found that only a third of those renovating a kitchen are increasing the square footage of their space, while three quarters are opening up their kitchens, typically as part of a great room. Consistent with the open concept approach, three in five respondents are incorporating an island into their new or updated kitchen.

Kitchen style differs by age group, with younger homeowners more likely to describe their future kitchen as contemporary or modern while those over 55 years old favor a traditional look. Additional findings include:

People renovating their kitchens have to make thousands of decisions about layout, styles, products, the right kitchen designers and remodelers to hire for their project, and much more, said Liza Hausman, VP of Community for Houzz. Houzz provides all the tools homeowners need to make these decisions easier and more fun, and to turn their dreams into reality. Were pleased to share this data to give people greater confidence in their choices, and to give home professionals greater insights into their clients wants and needs.

Overwhelmingly, survey respondents are renovating to make their kitchens more beautiful and to please themselves (80 percent). Other reasons include making the kitchen more functional (59 percent), upgrading features or appliances (52 percent) and improving organization and storage (48 percent). When asked why they are renovating, people mentioned everything from major life changes to aesthetic issues to natural disasters.

You can download the full report at: http://info.houzz.com/rs/houzz/images/HouzzKitchenStudy.pdf.

The Kitchen Remodeling Survey is an online survey of Houzz users conducted in October 2013. n=7,812

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. For more information, visit http://www.houzz.com

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Houzz Study Finds Bigger Kitchens Aren’t Better, Younger Homeowners Going Contemporary