Up-and-coming Czech designer: The only limitations are in our heads

Michaela Hoej is a young Czech designer whose ambition it is to bring a breath of fresh air into peoples homes. Her design studio Natureza provides customized interior design solutions that combine quality, beauty and a simple elegance. But, talking about her work she says that sometimes it is an uphill struggle to make her clients accept an unconventional solution. When I met up with Michaela I started by asking about her love of design and Nature.

Michaela Hoej, photo: archive of Michaela Hoej I wanted to live my dream and my dream was to do interior design. So I studied at the design school and now I work as an interior designer. I recently designed a pillow and sheet line with motifs inspired by Nature.

Those are two things that you love and have combined interior design and Nature.

Can you explain what kind of things you do and where you seek inspiration?

I like nice surroundings, generally. I love simple, useful and beautiful things and all that you can find in Nature. It is important for me to feel the magic of space and I want to bring Nature into the interior.

When you say that you have a line of pillow cases what kind of motifs do you chose I noticed things like cobwebs and dew dropshow do you go about selecting them?

I spend a lot of time in Nature and I like to focus on details. So I have a concrete idea in my head, but then I need a photo. And when I searched the internet for suitable photos of the given motif I could not contact any of the authors except one, Frank, who is now my colleague from England.

So he takes photos of what you need?

Yes, I say to him that I need as many pictures as possible say of a cone and hell send me a hundred pictures of a cone. From that I will select one or two, sometimes nothing because it is necessary to capture the correct perspective, light, mood etc.

Photo: Natureza And then I process the picture I want with my graphic designer and we spend hours on that.

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Up-and-coming Czech designer: The only limitations are in our heads