Home decor, automatic & online

Finding a dream home can be challenging, but the greater hurdle is getting the right designer to decorate it. A house is not a home, till you and your interior designer make it one. The entire process can be difficult.

But it shall not be so tough now, claims Shailesh Goswami, founder and chief executive officer, of Hyderabad-based interior designing technology start-up Renderlogy.

With a strong technological core, Renderlogy offers online decor solutions and aspires to make interior designing for the mid and affordable segment simple. Claiming to be the world's first online, automated interior designer, Renderlogy presents end-to-end solutions to customers.

He hired IMRB International (formerly Indian Market Research Bureau) to conduct research on the interior design sector after tracking it for the past 10 years.

"As part of the research, I spoke to around 30 interior designers, 250 users and 50 furniture vendors to know the knitty-gritty of the sector. I noticed the most established architects aspire to move up the value chain, thereby leaving the mid-space clients to the mercy of local carpenters and a general lack of accountability in this fragmented sector," Goswami said.

Renderlogy aims to simplify and transform the home decor sector through innovative technology, he added.

The company currently operates in the B2B (business-to-business) segment. While customers of four major builders are using its services, it has talked to 20 builders across the country to offer its services.

Goswami said its current focus is to stabilise on its B2B business, while putting all their energies behind the upcoming B2C (business-to-consumer) solution launch in May or June.

The core engine for its soon-to-be launched B2C interior designing portal was built in-house using its patent-pending Interiors Definition Technology. The free-for-registration B2C portal will enable the end-user to click-drag-and-drop to customise and virtually see how his/her planned affordable house would look like.

Financials The interior designing and home decor market in India is estimated at about Rs 1,25,000 crore. With increasing income levels and urbanisation, Goswami said, this sector is going to grow.

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Home decor, automatic & online