Consistency in Branding: The Art of Differentiation – Video

Video Link: https://www.youtube.com/watch?v=W5HzT7LcQbU

Consistency in Branding: The Art of Differentiation
Brand consistency is the most important thing you can do to truly differentiate yourself from your competition. If your marketing message does not match up with the quality of your marketing efforts, then your customers will not see integrity in your message. If the marketing materials don #39;t match the message, it looks like lots of talk and no follow-through. Let #39;s say your company is all about simplicity. If you hand someone a brochure with 300 bullet points about your company #39;s simplicity, it seems less genuine and thus they don #39;t trust your marketing message. Similarly, if you are an interior designer. You market to draw prospects to your website. Then when they go to the site, it is laid out with poor aesthetics. The prospect loses trust in your eye for design, and your brand is weakened. You must reach consistency between your marketing message and your marketing efforts in order to strengthen your brand and present brand integrity. Visit David Brier #39;s blog: http://www.risingabovethenoise.com! The PostcardMania Channel on YouTube provides useful, actionable content for improving your business #39; marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com. Subscribe to our channel to get the latest videos http://www.youtube.com Check us out on ...From:postcardmaniaViews:5 0ratingsTime:03:33More inPeople Blogs

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Consistency in Branding: The Art of Differentiation - Video