Choice Designs Inc. is on the move

Choice Designs Inc., plans a grand opening after turning a warehouse space into its new designer showroom to showcase its new line of HGTV furniture.

The business has moved to 3223 Carroll Road behind the Shiloh near Carroll High School and the grand opening is scheduled for April 16 for the locally owned, interior design firm specializing in residential and light commercial design projects.

We moved out here in December and have spent the last several weeks turning this incredibly large warehouse into a designer showroom. The new showroom is approximately 12,000 square feet with 35,000 square feet of warehouse space, said Jennifer Ford, showroom manager.

Ford is the daughter of owner and founder Carma Reincke. Choice Designs, is a family-run business that's been serving northeast Indiana for 33 years.

One thing prompting the move to a larger facility was the collaboration with HGTV and the business's decision to expand into furniture.

We talked with them and they were really excited about having a designer showroom in northeastern Indiana. Because we have the HGTV furniture line we needed a bigger area to show off larger dining room vignettes and the expanding furniture line, said Ford.

Featured HGTV items include full bedroom suites; dining room sets; chairs; occasional tables and sofas.

Everything you would expect for your home, she said.

Besides finding the perfect piece, Choice Designs, can help with ideas during a remodel or, even when it is time to sell a house.

Remodeling is one of the largest portions of our business. So many people call us and just need a little bit of guidance on a kitchen remodel or a bath remodel even a room addition. People ask us about tearing out carpeting and installing hardwood floors that are so popular now, We really work in the capacity of a general contractor in so many of these cases, said Ford.

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Choice Designs Inc. is on the move