ByteLight raises $1.25M in funding

ByteLight, a Cambridge startup specializing in LED-based indoor positioning technology, said today it has received $1.25 million in funding from individual and institutional investors, led by VantagePoint Capital Partners.

ByteLight said it will use the funding to build its team, deploy at pilot locations and expand its ecosystem of lighting partners. The company added its LED lighting-based indoor positioning solution helps commercial and enterprise building owners, public safety officials, retail outlets, airports, museums and convention centers target customized information, special offers and other data directly to users based on their precise location inside a building.

Accurate indoor positioning has been described as the holy grail of location-based services, said Aaron Ganick, CEO and co-founder of ByteLight. Our platform makes it easy for shoppers to navigate retail stores and find products, manages and optimizes enterprise employee operations, turns mobile devices into tour guides within a museum or public building, and helps people find colleagues and booths while attending trade shows or other events -- the applications for this technology are truly endless.

Company enabled lights transmit proprietary signals which can be picked up by camera-equipped mobile devices. Once signals are detected, the device then calculates its position without the need for an active network connection, ByteLight said.

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ByteLight raises $1.25M in funding