JC Penney Sees More Opportunities in Home Improvement – Hardware Retailing

J.C. Penney has started selling products such as bathtubs and power toolsonline and is expanding its services in some markets withbasicbathroomremodels, The Dallas Morning News reports.

The department store forayed into home improvementin 2016by selling kitchen and laundry appliances in 500 stores and later partnering with Trane to offerheating, ventilation and air conditioningsystems.

J.C. Penney CEO Marvin Ellison saysthese new ventures will help [the company] grow and de-emphasize the department stores dependence on apparel, according toThe Dallas Morning News.

CNBCreports that theinstallation services will be available through100 stores and will include bathroom remodeling, home heating and cooling systems, quick-ship and installed blinds, whole home water solutions, awnings and smart home technology.

Its a $300 billion market that we believe we have the opportunity to pick up some significant market share, Ellison says in theCNBCcoverage.

In addition, J.C. Penney will add 100 more appliance showrooms in 2017and begin offeringmore appliance brands, according to theDallas Business Journal.

The changes follow announcements that the retailer is closing 140 store locations and trimming its workforce by offering early retirement to thousands of employees.

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JC Penney Sees More Opportunities in Home Improvement - Hardware Retailing