BBB tips for making every day Earth Day – Topeka Capital Journal

The April 22 arrival of Earth Day provides an opportunity for consumers to consider ways they can make their homes and their buying practices more environmentally friendly. Your Better Business Bureau has the following advice for reducing your environmental footprint.

Green marketing

Claims of eco-friendliness are everywhere you look these days. Its no exaggeration to say Its a jungle out there when it comes to all the many green advertising and ecological label claims that companies are using. Unfortunately, some of those claims are less reliable than others. The Federal Trade Commission has Green Guides, available online at ftc.gov. The guides are designed to help marketers avoid making environmental claims that could be unfair or deceptive. Consumers can benefit from reading up on the guidelines to help them understand what certain terms on product labels can mean. Some examples:

Consumers should be watchful for vague or unclear green terms on product labels. Its advisable to use the Internet to look up product and service claims and to compare competitors claims.

There is no single magic green initiative that will save the planet. There are, however, hundreds of small things consumers can do around their homes and in the marketplace that can combine to make a positive difference for the environment.

If you questions or concerns about ways to go green, not just on Earth Day but every day, contact the BBB at (800) 856-2417, or visit bbbinc.org.

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BBB tips for making every day Earth Day - Topeka Capital Journal