Welcome to Seattle’s new Selfie Museum, where you are the masterpiece – Crosscut

Selfie Museum founders Igor Benchak, left and Alex Kurylin,pose for a portraits inside their new spacein Post Alley. (Matt M. McKnight/Crosscut)

Even though it's called Selfie Museum, it's designed for people taking all kinds of pictures, hopefully of each other, interacting, says Benchaks business partner Alex Kurylin (who once operated a chain of escape rooms in cities including Seattle).

With this concept, the Denver-based duo jumps on the bandwagon of a new generation of profitable and popular Instagram factories.

In the saccharine Museum of Ice Cream in New York and San Francisco, visitors can dip themselves into a swimming pool of rainbow sprinkles. At the Color Factory in Houston, large blinking letters on a sign spell out You Are Magic. Wine-tasting meets selfie-making and a lot of pale pink backdrops in Manhattan'sRos Wine Mansion, while in The Museum of Pizza in Brooklyn, you can strike a pose amidst gooey drops of cheese. And at Candytopia in Philadelphia, the ball pit is filled with marshmallows. You get the picture. And the picture is the whole point.

The Selfie Museum doesnt beat around the bush when it comes to its core theme. Even the bathrooms double as a backdrop. In the restrooms everything is Pepto-Bismolpink, from the roses on the walls to the wig on the makeup table, not to mention the walls and the table themselves. It looks very good in pictures, Kurylin says. No matter what you wear, if you have pink backdrop, you'll look good.

People bring suitcases with different clothes so they can change for a different installation, Kurylin explains. They have different outfits, dresses. This would be a changing room, but theres also a lot of photo opportunities.

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Welcome to Seattle's new Selfie Museum, where you are the masterpiece - Crosscut