Chanel Makes Its Mark on Los Angeles With Its New Beverly Hills … – Cultured Magazine

All images courtesy of Chanel.

At Chanel's new Beverly Hills boutique, its largest in the U.S.at a grand 30,000 square feet, the brand's timeless motifslush strings of pearls, nipped tweed, bold and elegant hardwarelie at the heart of the space's design ethos.The new space, which opens its doors for the first time today, was designed by frequent Chanel collaborator Peter Marinoand serves as an homage to the House's rich legacy, its current status in popular culture under the guidance of Karl Lagerfeld, and its future as envisioned byVirginie Viard. Built around a central courtyard that is home tothe Franois-Xavier LalannesculptureWapiti, 2007, the spaceunfolds acrossfour floors: the first, a glistening white spacethat offers clients the chance to peruse the brand's latest Handbag, Watches & Fine Jewelry, and Fragrance collections; the secondhouses shoes and Ready-to-Wear; the third boasts two VIP salons; and the fourth opens up into a penthouse anda trellised rooftop reminiscent of Los Angeles's famed Case Study houses.

Connecting these spaces is Golden Lasso, 2023, aJean-Michel Othonielinstallation that cascades from the fourth floor down to the first. The house commissioned theFrench contemporary artist to create a piece that would conjure the impression that one of Coco Chanel's strings of pearls was spilling throughthe brand-new space.

Chanel's quintessential aestheticcodes and gestures are notable at every level, and intermingle with works of historic import and legendary provenanceblack-and-gold lacquered Edo-period Japanese cabinets, a contemporary Ingrid Donat coffee table, and a set of "Tweed" lamps by Delos & Ubiedo. Across the building, Chanel has displayeda steel sculpture by the late Tony Rosenthal, a piece by the young American artist Hugo McCloud, two works by abstract Indian artistPrabhavathi Meppayil, a sculpture from the CanadianErin Shirreff, several works by the German artistVera Lutter, a commisioned piece from the Israeli artistMichal Rovner, among many others.

The store will open with Viard's Spring/Summer 2023 Ready-to-Wear collectiona constellation of looks inspired by Alain Resnaiss surrealist 1961 film, Last Year at Marienbad. To mark the occasion of the boutique's opening, Chanel will alsopresent four exclusive collections to celebrate the brands storied Hollywoodhistory. An Haute Joaillerie capsule collection, titled "Beverly Hills," features sun and star motifs (aLucky Star ring directly references the Walk of Fame), reportedly a favorite motif of the Houses founder. The store will offer a Beverly Hills Edition Monsieur watch exclusive to the location and part of the brands new Haute Horlogerie capsule, of which only five designs have been made.

Despite its dazzling architecture and fresh design, Chanel's new space is steeped in the brand's generations-deep ethos and bears marks of all those who have shaped it along the way. The boutique opens its doors just in time for Chanel's highly-anticipated 2024 Cruise collection, which will be unveiled on May 9.

Sign Up for the Cultured Newsletter

Sure, we can be close friends. Unfiltered access awaits.

Read this article:
Chanel Makes Its Mark on Los Angeles With Its New Beverly Hills ... - Cultured Magazine