Feng shui fashion

Arts & Leisure

Posted on June 08, 2014 08:32:06 PM

By Jeffrey O. Valisno, Sub-Editor

Feng shui expert Marites Allen established Frigga in 2012, after studying at the London College of Fashion, a constituent college of the University of the Arts, London.

Named after the Norse deity regarded as the goddess of all the goddesses, Frigga incorporates feng shui concepts into wearable and stylish clothes and accessories.

The basic principle of feng shui is that you attract prosperity and auspiciousness in your life if your living and work environments are balanced and harmonious, Ms. Allen told reporters.

Feng shui uses shapes, colors, symbols, and elements in seeking that balance, so it lends itself naturally to fashion. You apply the same principles on clothing, which is the most intimate environment there is, close to our bodies, and essentially that is wearing and projecting our aspirations to acquire harmony in our lives, she added.

Working with her in putting together the Frigga brand is a team of Londons top fashion designers. Using her meticulously prepared feng shui forecast for each animal sign, the team makes its own creative interpretation by combining the forecast guidelines with the latest European fashion trends.

For this year, Frigga features the Pantone colors that dominate the 2014 fashion palette in the major European fashion houses.

Ms. Allen said the latest collection features fabulous fabrics, chic style, lucky prints, and unique design -- the qualities that set Frigga above other brands.

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Feng shui fashion