2014 Contract Brand Report

Brand awareness is key for the companies that bring products to market for the commercial interiors industry. In the 2014 Contract Brand Report Awareness Survey, conducted by Aspen Media & Market Research, Contract readers were asked: Tell us your top three favorite brands in each of 32 categories.

This online survey utilized a random sample of Contract magazine subscribers, and 410 respondents participated. Due to the breadth of the survey, not all respondents answered every category. As a quality control, respondents were double screened (by list identification and self-reported occupation/company affiliation) to restrict participants to either an architectural or design function in one of four types of companies: architectural firm, design firm, firm providing both architectural and design services, or corporate architectural or design function not affiliated with an industry manufacturing or distribution company.

Respondents were instructed to respond only to categories with which they have familiarity. All responses were unaided. To ensure responses were unbiased, no brand name prompts or lists were provided. Responses were tabulated and reported by each category as a total, and by architect, designer, both, or other.

This survey provides a statistically valid comparison of results for the 2014 Contract Brand Report Awareness Survey with an overall margin of error of +/- 5.0 percent at the 95 percent confidence level.

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2014 Contract Brand Report