Optimism, passion, and perseverance: these are the tools used by young interior designers to succeed in their field.

The interior design industry is ever-evolving, with up-and-coming young designers creating fresh and vibrant ideas and finding new ways to get their names out there through social networking sites like Pinterest, Tumblr, and Instagram.

For Rossy Yabut-Rojales, 28, her store, Heima, has even been called "Pinterest Land," with all their pieces designed to "make people happy."

"It's a feel-good store, everything's photogenic," she said.

Heima already has three outlets and a large following. Behind its success is Rossy who, with business partner and husband Bong, conceptualized Heima's hip design aesthetics when it first opened in 2009 in a small space at Cubao X.

"I was still at my day job, which is interior designing for a big design firm in Manila," Rossy recalled. She added that Bong, who is in IT and not a designer himself, is "more of a design enthusiast." He's also the partnership's marketing guy, while Rossy is the creative director.

Rossy and Bong, both fans of the Icelandic band Sigur Rs, named their store after one of the group's songs, whose title means "home."

Most of Heima's clients are young couples or homeowners, said Rossy.

"Our designs are nothing too serious so they won't be intimidated," she said.

"When we started kasi, people were asking, 'What's the concept behind Heima?' As an interior designer, I was always looking for a store na parang home siya pero fun 'yung dating. Not the typical home stores na parang you'll see," she added.

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Young interior designers : Of pretty things and perseverance

INDIANAPOLIS Chip Kalleen, owner of Indianapolis-based Kalleen & Co., will lend his design talent to give guests at the third annual Indiana Artisan Marketplace a new experience: room settings showcasing furnishings and decor by Indiana's highest-quality artists.

Kalleen will design two spaces - a dining room and bathroom - at the marketplace, an art and food experience. The annual tradeshow is April 6-7 at the State Fairgrounds, with an opening exclusively for designers, retailers, and other wholesale buyers from noon to 6:30 p.m. April 5.

"The Indiana Artisan Marketplace is a chance to buy one-of-a-kind artwork, furnishings, accessories, and food products directly from the Hoosiers who make it, meet the artisans, and take home pieces that will be enjoyed in your family today and for generations to come," said Eric Freeman, Indiana Artisan director. "Chip has been designing commercial and residential projects for many years in Indianapolis, and is associated with some of the city's best art and design events. He will design two rooms that will be built in the Expo Hall, with the primary goal of showing guests how easily and beautifully they can incorporate authentic Artisan work into their own homes."

Kalleen already has visited some of the studios of Indiana Artisans who build high-quality furniture to select individual pieces that will "anchor" both spaces. Furnishings will run the gamut from rustic to refined and highlight some of the diverse design talent in the state. In addition he will select accessory items such as paintings, pottery, textiles, metalwork, glass, and unique food items to complete the rooms from the more than 150 artisans participating in the annual tradeshow.

"The work of nearly 250 artisans has juried into Indiana Artisan, and it makes quite an impressive collection of talent," said Kalleen, a professional member of the American Society of Interior Designers (ASID). He has served on the board of the Hoosier Salon Patrons Association and currently serves on the boards of the Design Arts Society at the Indianapolis Museum of Art and the Indiana Glass Arts Alliance.

"Creating these room settings is a challenge only because there is so much beautiful and dynamic work from which to choose," he said.

Kalleen brings more than 35 years of design experience to the Indiana Artisan Marketplace. His design work has received a number of awards and been published in both local and national magazines as well as newspapers and several coffee table books.

His design for the "Guest Retreat" in the 1996 St. Margaret's Decorators' Show House was selected by House Beautiful magazine as one of the "Ten Best Show House Rooms in America" in 1996. He has authored a number of articles over the years and is co-author of the book Indianapolis Architecture published in 1975.

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Interior designer to create artisan rooms at annual marketplace

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This undated publicity photo shows a finished bedroom designed by Interior designer Phoebe Howard in New York City. Howard advises homeowners to communicate closely with their designer as they plan the decorating of their home, then step back and trust that the finished product will please them. (AP Photo/Phoebe Howard, Josh Gibson)

Home-decorating television shows and shelter magazines have many Americans dreaming about inviting an expert interior designer into their homes.

It looks so effortless when a popular designer arrives in a whirlwind of creative ideas and quick-working craftsmen. By the end of an hour of cable TV, he or she has transformed a hopelessly drab home into a stylish oasis.

But what's it really like to hire a designer? How can you make sure it's a successful and not too expensive collaboration?

As with a good marriage, says interior designer Phoebe Howard, the relationship between designer and homeowner is about communication, trust and respect.

FINDING CANDIDATES

Many homeowners find a designer by asking friends whether they've used one. Designer Cathy Davin, founder and president of Davin Interiors in Pittsburgh, says new clients are often referred to her by previous clients.

Others discover her online, she says. Interior designers generally keep a portfolio of photos of rooms they've designed on their websites. Browse through as many as you can in your area, noting photos that fit with your vision for your home.

Training varies: An interior designer "typically has a bachelor's degree in interior design, and in several states must be certified," Davin says. They can collaborate easily with engineers, contractors and architects, and should have a full understanding of colour, proportion and other elements of design.

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Communication's key when hiring, working with a decorator or interior designer

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