In the wake of hacks at companies like Sony and Home Depot (HD), businesses have been ramping up efforts to combat cybercrime.

Uber announced Thursday it has hired its first Chief Security Officer, a position that is no longer just necessary at technology companies, but also in banking, health care and retail.

The CSO role is absolutely essential to business, Lou Hughes, former president and COO of Lockheed Martin (LMT) and current CEO of InZero Systems, said. Any Fortune 500 company that has a CIO, ought to have a CSO.

It is important for the business to understand the need for security, and not see it as a hindrance on their day to day operations, according to Vinny Troia, founder at Night Lion Security.

The White House also announced a new cyber security initiative this week, with an executive order aimed at foreign hackers. The move enables the government to authorize financial sanctions against responsible individuals, such as freezing their assets.

The order applies to anyone who has materially contributed to, a significant threat to the national security, foreign policy, or economic health or financial stability of the United States.

Its a very positive step. the fact is that right now, cyber warfare is rampant, said Hughes. If the United States starts freezing bank accounts and making life a little more difficult, it will help.

Its a good start, said Yuval Eldar, co-founder at Secure Islands Technologies. In order to really deal with this type of epidemic, you need to have legislation.

But some are skeptical that this measurement will be effective.

"Because of the ability to transfer funds or other assets instantaneously, prior notice to such persons of measures to be taken pursuant to this order would render those measures ineffectual, Troia said.

More here:
Businesses Brace for Cyber Attacks

San Francisco (PRWEB) April 02, 2015

Myfox, the European leader in smart home security solutions, has won a Red Dot Award: Product Design 2015 for Myfox Home Alarm, part of an innovative range of security products. Myfox Home Alarm and Myfox Security Camera are designed to work together as a simple and visually attractive solution to prevent home break-ins and help people watch out for their familys safety.

Myfox Alarm was chosen from around 5,000 entries to the Red Dot Awards, the largest and most widely recognized design competition in the world. The competition, which this year celebrated its 60th anniversary, is judged by a panel of international designers, professors and journalists from 25 countries. In 2015, 2,000 companies from 56 countries entered the awards, with only a handful scooping the prestigious Red Dot mark of quality.

The award recognizes the hundreds of hours of research and development by the teams at Myfox and product design studio QuaglioSimonelli.

We wanted to break free of traditional design conventions for security systems, with a product that is simple, intuitive and efficient, and which uses technology to improve peoples daily lives, explains Jean-Marc Prunet, CEO of Myfox.

We started out with a blank canvas, looking at every aspect of the design to come up with a way to ensure Myfox Home Alarm and Myfox Security Camera blend into the background of a family home. The resulting products are like guardian angels watching over people, without intruding in their lives. And thanks to our unique technology, they are able to prevent home break-ins before they happen.

Myfox selected the design studio led by Manuella Simonelli and Andrea Quaglio for its experience in both consumer and home electronics. The brief: to bring the technology and the brand to life, via an efficient, sleek and highly technical design. The design studio worked side-by-side with Myfoxs R&D teams from the beginning of the project to ensure that the products integrate harmoniously into a home environment.

Since our beginnings with brands like Thomson and Alessi, we have been creating aesthetic products that take into account technical constraints, while prioritizing the user and how the device is integrated into the home, explains Manuela Simonelli. The traditional home alarm system is one of those products that provides a real service, but which often doesnt have the place it deserves in a home because of a lack of attention to design.

The result of the teams work is a range of products in which every detail is designed to promote ease of use, by making the product simple to understand. This is particularly important in a context where smart home technology is becoming increasingly widespread, with a proliferation of connected services for use in the home and by individuals. In this space, impeccable design is imperative as a way to help users realize they no longer need to hide their security equipment.

The role of design is not just to make our products attractive: its to ensure users understand what they do, and find them easy and pleasant to use, said Jean-Marc Prunet.

Excerpt from:
Myfox wins a Red Dot Award 2015

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