Chicago, Illinois (PRWEB) October 14, 2014

Florock Polymer Flooring, manufactured by Crawford Laboratories, Inc., Chicago, is pleased to welcome Jose Ibarra as Business Development Manager for the State of California, key areas within Mexico, and parts of Central and South America. Ibarra joins Florock after 14 years as a consultative sales representative for competitor Crown Polymers, LLC. With his wealth of technical experience, thorough understanding of the industry, and record of success, Ibarra is exceptionally well-prepared to expand Florocks market share in the region.

The innovative Florock line includes seamless, fluid-applied flooring systems for nearly every commercial, industrial and institutional application, including antimicrobial, USDA-compliant, low odor and quick-curing products, as well as moisture-tolerant, thermal shock resistant and chemical -resistant floors. High performance decorative products, such as the recently-launched Florotallic Faux Stain Metallic System, known for its exceptional beauty and impressive durability, are continually being developed in the companys R&D laboratory in response to market needs and design trends.

In addition to one of the most complete commercial resinous flooring lines available, Jose Ibarra can now offer customers fast shipping, convenient local pick-ups and regional training workshops, thanks to Florocks California warehouse and office. Bilingual, he is able to provide consultative services to both English and Spanish-speaking contractors, architects and facility managers. When asked about his decision, Ibarra replied, I made the move, because Florock offered a company with a solid foundation, where I could build a career and continue to provide the best service in the market to meet my clients needs. Its like a breath of fresh air to know that I have all the resources I need to work with confidence. Every one of my clients and colleagues will benefit from my new position with Florock.

David Schmetterer, Florock President, said, Jose is a true professional with the knowledge, skills and connections it takes to grow the territory. Hes made a very positive impression on me and my staff -- he fits in perfectly with our company culture of innovation, integrity and exceptional service. Were very excited to have Jose onboard and look forward to supporting him as he takes on his new role. Jose is committed to our goal of being the flooring leader in the region and to providing optimal flooring solutions to our clients. Theres no doubt he will succeed in both.

Experienced Florock Representatives are locally available nationwide. Call 1-800-FLOROCK (1-800-356-7625) to find one near you. ____________________________________________________________________________ ABOUT FLOROCK, MANUFACTURED IN THE U.S.A. BY CRAWFORD LABORATORIES, INC. -- Serving facilities nationwide, Crawford Laboratories, Inc., is a respected leader in the manufacture, research and development, and installation of solutions-oriented concrete floor coatings and toppings. Independently owned for over 60 years and located in Chicago, Illinois, Crawford Laboratories was founded on the principles of cutting-edge technology, innovation and impeccable integrity. Please visit http://www.florock.net for more information.

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Florock Welcomes New Business Development Manager for State of California

A respected construction consultant warned that the high-tech, million-dollar gym floor being built for the new Police Academy was doomed to buckle but he was ignored, The Post has learned.

The revelation surfaced as the city prepares to rip up and replace the botched polyurethane floor at an extra cost of hundreds of thousands of dollars.

I saw the story in The Post, and I said, Holy moly! I consulted on this thing! said flooring expert Janos Spitzer, referring to the papers exclusive report on the floor fiasco earlier this month.

Sources had told The Post that the flooring at the new Queens facility was buckling because of the citys cost-saving decision to forgo installing a protective vapor barrier under its plywood base.

In January, a sub-contractor hired Manhattan-based Janos P. Spitzer Flooring Consultants, Inc. to evaluate work on the 45,000-square-foot floor.

On Jan. 24, Spitzer inspected the in-progress construction and found subfloor assembly, too springy and too damp for the polyurethane surface being planned, he wrote in a report.

The city Department of Design and Construction, which is overseeing the project, countered in a statement, The subfloor is absolutely usable ... Additionally, an analysis by DDC has found that the subfloor performed, and continues to perform, as designed.

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City could have avoided police academy gym floor flop

After four years of raising funds and seeking the support of elected officials, Arbutus Recreation Council treasurer George Kendrick will finally see a new floor in the Arbutus Recreation Center.

The 92-year-old who serves as treasurer of the Arbutus Recreation Council, an outspoken advocate for his community for many years, organized an effort to replace the vinyl tile floor of the recreation facility with red maple wood.

The installation will begin this week and is expected to be complete in six weeks, said Baltimore County Executive Kevin Kamenetz, who was among the officials to announce the new flooring at a ceremony held last Saturday.

A check for $74,000 was presented to Kendrick by Kamenetz, who accepted the funds on behalf of the recreation council. The council raised the other $25,000 needed to complete the work.

"As soon as we heard the words George Kendrick we knew we had to get involved and make this happen," Kamenetz said before a group of about 20 people seated in the recreation facility.

Kendrick is known by residents as the "unofficial mayor" of Arbutus.

A $30,000 bond to fund the project was also secured by Dels. Steven DeBoy and James Malone, and state Senator Ed Kasemeyer in the spring legislative session.

"I'm so thrilled that we're getting a new floor here. I think I've worked tirelessly in the last four years to put a bug in everybody's ear," said Kendrick, known well by his neighbors for coaching the Arbutus Big Red amateur men's football team since 1946. "Because anybody who plays basketball or volleyball or any other sport playing on concrete is not conducive to good leg muscles."

Kendrick said the floor, which is concrete covered with polyvinyl tile, is too hard to comfortably play impact sports like basketball.

"You stand here for 10 minutes and it makes your leg muscles tight," Kendrick said standing in the center of the facility.

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Wood floor to be added to Arbutus Rec Center

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