A man walks past a Lumber Liquidatorsstore Thursday in Philadelphia. Retailer Lumber Liquidators says it stands by its products and will pay for the safety testing of laminate floors for qualifying customers.

TAMPA | Jacqueline Shabel said the smell hit her "like a ton of bricks."

A chemical odor oozed from 59 boxes of her new Lumber Liquidators laminate flooring last month. It filled her Tampa house and burned her nostrils, and she knew something was wrong.

"It was really, really strong," she said. "Just gnarly."

She opened her windows and waited for the sun to rise before calling the Lutz location where she bought the laminate.

"I spoke to them and they said, Oh yeah, don't worry about it,' kind of insinuating new car smell," she said.

So the California woman went through with the installation the latest addition to her local vacation home's remodel. But it still smelled.

Three days later, 60 Minutes reported the company's Chinese-made laminate flooring had high levels of formaldehyde, a carcinogen, though the company denies the claim.

"I have a 5-year-old son," Shabel said. "It was that horror as a parent."

Shabel isn't alone. An Orlando law firm is seeking class-action status after filing a federal complaint against Lumber Liquidators Friday on behalf of an Orlando couple. The firm, Knopf Bigger, is fielding calls from other concerned consumers.

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Orlando Firm Taking Action Against Lumber Liquidators

TAMPA Jacqueline Shabel said the smell hit her "like a ton of bricks."

A chemical odor oozed from 59 boxes of her new Lumber Liquidators laminate flooring last month. It filled her Tampa house and burned her nostrils, and she knew something was wrong.

"It was really, really strong," she said. "Just gnarly."

She opened her windows and waited for the sun to rise before calling the Lutz location where she bought the laminate.

"I spoke to them and they said, 'Oh yeah, don't worry about it,' kind of insinuating new car smell," she said.

So the California woman went through with the installation the latest addition to her local vacation home's remodel. But it still smelled.

Three days later, 60 Minutes reported the company's Chinese-made laminate flooring had high levels of formaldehyde, a carcinogen, though the company denies the claim.

"I have a 5-year-old son," Shabel said. "It was that horror as a parent."

Shabel isn't alone. An Orlando law firm is seeking class-action status after filing a federal complaint against Lumber Liquidators on Friday on behalf of an Orlando couple. The firm, Knopf Bigger, is fielding calls from other concerned consumers.

"Their kids are playing on it, they have it in their homes," said Andrew Knopf, a firm attorney. "The 60 Minutes piece obviously has been a catalyst for a lot of folks."

Read more:
Lawsuit filed against Lumber Liquidators in Florida

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Shares of Lumber Liquidators, America's largest specialty hardwood retailer, jumped on Thursday after the company hosted a call to address concerns about its Chinese-manufactured laminate flooring.

The company didn't take any questions on this call. It said folks could submit questions afterward that would be addressed on another call.

Lumber Liquidators' stock was last trading up about 14% after being halted earlier.

Shares of Lumber Liquidators had collapsed about 36% since a damning "60 Minutes" report aired.

On March 1, a "60 Minutes" investigation found that Lumber Liquidatorsappearedto be selling laminate flooring from China with levels of formaldehyde higher than what is permitted under California law. High levels of formaldehyde have been tied to numerous health concerns.

During the conference call, Lumber Liquidators discussed its forecasts.The one important detail that emerged is that management said sales would have to fall 27% before the trouble starts:

Using our conservative estimate of cash on hand at March 31st, reasonable inventory levels and the low end of our capital expenditures outlook, we believe net sales would have to fall 27.0% below 2014, before we would seek liquidity from either our revolving facility or our asset base. As a further reference, this sales level would be 24.0% below 2013, and even 6.4% below 2012.

"Though our trends are only over a short 9-day period of time and therefore subject to change, we do not currently see evidence that would indicate a sustained drop in net sales as severe as 27% below 2014."

The broadcast has affected the business. Lumber Liquidators said its net sales had fallen 7.5% from the same period last year:

Our total net sales in the 9 days following the broadcast are down approximately 7.5% to the same period in 2014, with comparable store net sales down approximately 12.7%. Our open orders remain higher than last year, currently up 12.6% to $45.9 million, and include approximately $5.3 million, or 11.5%, of laminate orders.

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LUMBER LIQUIDATORS: Sales would have to crash 27% before we would need more cash (LL)

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60 Minutes' Anderson Cooper with Lumber Liquidators founder Tom Sullivan. Source: 60 Minutes.

Back in late 2013, flooring retailer Lumber Liquidators was the classic American success story. Founder and Chairman Tom Sullivan had taken the business from one location and turned it into the country's largest retailer of wood and wood laminate flooring in about 20 years. Investors who bought shares after the IPO in late 2007 saw 10-fold returns by November of that year:

LL data by YCharts.

Since then the company has faced a Department of Justice investigation into illegal wood sourcing activity, a weak housing market that has seriously affected sales, and now a report from 60 Minutes , in which Anderson Cooper accuses the company of selling laminate flooring that is not only illegal in California but could put people's health at risk.

Denny Larson & Richard Drury are suing Lumber Liquidators. Short-sellers are funding their efforts. Source: 60 Minutes broadcast.

The story came to 60 Minutes by way of hedge fund manager Whitney Tilson, a well-known investor with a short position in Lumber Liquidators stock. Furthermore, as was disclosed in the story, short-sellers are funding at least one lawsuit against the company.

Since the peak in 2013, Lumber Liquidators stock has been hammered by almost 70% as of this writing, and many recent investors are paying a heavy price in losses. The question on many investors' minds today: Who's right? Is the company sourcing and selling an illegal product -- and, maybe more important, a potentially dangerous one?

This is a worthy and important question, but there's one that's just as important: How much is the company exposed right now? Furthermore, what's the actual risk that this creates for the company? Let's take a deeper dive into the allegations and, more specifically, into just how big a part of Lumber Liquidators' business is driven by the products alleged to be illegal and potentially harmful to consumers.

Continued here:
What To Make Of Lumber Liquidators -- Should We Believe Anderson Cooper and Whitney Tilson?