How to Measure For New Countertops - The Stone Cobblers, Worcester, MA
Jim Donlevy of The Stone Cobblers in Worcester, MA, explains how to measure your existing countertops so you are prepared with measurements for your first co...

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Why Choose Marble Countertops? - The Stone Cobblers, Worcester, MA
Jim Donlevy of The Stone Cobblers in Worcester, MA, discusses the best projects for marble countertops.

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The new home sales center, once a supermarket of paint colors and cabinet designs, now sells something more, something less tangible than granite countertops.

Condensed in tricked-out double-wide trailers with free coffee and scones, the American ethos of opportunity -- and tennis -- oozes from carefully designed showcases worthy of an Epcot exhibit and so secret that developers are often loath to share the details.

Sunrise, Fla.-based builder GL Homes politely declined to discuss, or demonstrate, its super-charged, proprietary technology that allows buyers to manipulate visions of their potential home on a touch-screen model of the community, even though the public can freely wander its sales centers.

A Colorado designer said she was barred for years by a developer from taking pictures of sales centers she set up for fear the competition would copycat. The builder relented recently, defeated by shared images on the Internet.

From the wattage of the lights to the scents in the air, sales centers for new homes have evolved, orchestrating a feeling of not just what your new home will be, but who you will be when you buy it.

"The building side of the home industry wants to make buying a home a journey where you are creating the dream," said Lita Dirks, CEO of the Denver-based design and consultancy firm Lita Dirks & Co. "It's an atmosphere where the buyer can make it happen, in the spot they want it to happen and at the moment they want it to happen."

Developers have jumped back in the home-building business in the past two years, buying up land and gussying up sales centers that were quiet during the recession.

In January, GL Homes debuted its sales center at Valencia Cove, a new 55-plus community west of Boynton Beach, Fla.

National home builder Toll Brothers has also been revamping its sales centers.

The introduction of technology has been the key change in home center design, said Linda Cohen, vice president of marketing for the Horsham, Pa.-based Toll Brothers.

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Builders guard sales gadgets that help market new homes

Gem Jar Tray Insert For Jewelry Displays, Showcases Countertops
Gem Jar Tray Insert For Jewelry Displays, Showcases Countertops This is a new gem jar insert that contains removable clear plastic round jars These jars wi...

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Nashville Kitchen Contractor Home Remodeling Showroom Franklin Countertops
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I spend a lot of time in model homes. Way more time than a man should have to spend in one, especially since I live in a home less than five years old.

But the problem is that I dont live in that new home all by myself. I live in it with a wife who has shared one home or another with me for the last 45 years, and she likes to visit model homes even if the home we are currently living in suits us fine and might be newer than the model.

But as they say, Happy wife, happy life, so I spend a lot of time in model homes. With her. Trying to make sure that she isnt signing papers with a real estate agent behind my back and then coming home to tell me that we should start packing.

I dont really know why she loves visiting model homes so much. Maybe its just to see if we might be doing better than we are currently doing another reason I go with her, just in case there may be other men hanging around those models. I know she could be doing better in that department, but thats a secret Id rather keep her from realizing.

Or maybe she likes to hang around model homes to see whats going on this week in the home dcor department. She does spend a lot of time gazing at the wall treatments, or the color schemes or the cabinet handles.

But I dont know why she would want to study any of those things in the models, because to my way of thinking the home builders should be hiring her to provide the finishing touches. She has always had a knack for interior dcor, and even if one of her ideas sounds crazy when she explains it to me, it always blows me away when I see her hang it on the wall or stand it in the corner.

But lately Ive started to worry about our visits to the models, because my wife has been spending way too much time caressing the granite countertops. And these days theres no chance that you will go into a new model without finding granite countertops. Or tile floors. Or marble backsplashes.

Because when it comes to keeping your home current and up-to-date, welcome to the New Stone Age. Youre not really living in a modern home unless youre a neo-cave dweller.

I finally relented and had some guy come in to take a look at our countertops and let us know how red my bank account would bleed if we wanted to fully stonify our kitchen.

The guy walked into the kitchen to take a look around with a tape measure, and he was polite enough to say, Wow, your counters look pretty good as they are. My wife wasnt in the room at the time, or hed have limped back to the car. Missing an eye or two.

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The View From Planet Kerth: Model homes force a welcome to the New Stone Age

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Hendersonville granite countertops Best Kitchen Showroom Nashville
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Nashville Quartz Countertops Kitchen Home Remodeling Showroom Franklin
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