A:

A business's core competencies are the capabilities that give it an advantage over its competitors. Businesses can maximize efficiency by focusing on their core competencies and outsourcing or automating as much of everything else as possible. For example, consider a carpet cleaning business, which only hires and trains employees to clean carpets. The company outsources its marketing efforts to a marketing company, outsources billing and accounting to an accounting company, outsources its customer service to a call center and so forth. Before a business can determine what to focus on and what to outsource, it must identify its core competencies.

The first factor that determines a business's core competencies is what that business can offer that creates value for customers. Revisiting the carpet cleaning example, suppose a particular company uses technology that can remove stains that other companies left behind or that the solutions it uses to clean the carpet dry twice as fast as those used by its competitors. The core competencies include its ability to lift tough stains and to dry carpet quickly. The company, as a result, should focus on these competencies and constantly fine-tune and improve them.

The second factor is what the business can do to broaden its market and reach more customers. For a family business that has operated within a community for a century and is known by everyone in town, the relationships it has established over the years help it attract and retain customers. This company is better off focusing on maintaining relationships within its community and forging new ones than on outreach efforts, such as cold calling or trying to identify new marketing channels. Another example is a business that is run by veterans that primarily operates in a military town. Relating to and establishing relationships with military personnel is a natural core competency that can help such a business grow its customer base.

Finally, a business's core competencies should be unique. That means they should not be easily replicated by competitors. For example, a criminal defense attorney who has spent 10 years working as a prosecutor has a unique core competency of being able to provide insight to his or her clients about the strategies that might be employed by the opposing legal team. Likewise, an attorney who specializes in DUI defense and has worked as a police officer in traffic enforcement before he or she attended law school can offer clients a level of understanding that his or her competitors cannot in terms of knowing the loopholes that can be exploited in a DUI case. This unique type of knowledge possessed by these two attorneys serves as a valuable core competency that they can use when positioning themselves as a better alternative to their competitors.

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CAMARILLO, Calif. -

Camarillo Investigations Bureau detectives, along with the Special Enforcement Unit, arrested Keagon Sims on February 27 for first degree residential burglary and elder abuse.

Investigators say Sims entered the victim's home in the 1800 block of Onda Drive in Camarillo between 9 p.m. and 7:30 a.m. in late February. Sims then stole several guns and a flat screen television.

The elderly victim was sleeping in a bedroom during the crime.

During the investigation, it was discovered that the victim had hired Sims via Facebook for a carpet cleaning job. When Sims arrived at the home, detectives said the victim was skeptical he was a professional carpet cleaner due to the fact his equipment appeared as if it had been rented from a grocery store.

Police discovered a window at the back of the victim's home had been purposely left unsecured. The victim said the only person who had been inside the home was Sims during the carpet cleaning job.

Since was booked at the Ventura County Pre-Trial Detention Facility in lieu of $60,000 bail.

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LAKEWOOD, Wash.

Authorities are blaming a powdered carpet cleaner for the death of two family pets in Lakewood.

Police said the man is not yet being allowed into his home. Because the hazardous material team blamed the death of his pets on the cleaner, there's reason to believe it could be dangerous to humans, too.

The resident called 911 Saturday morning saying he had found his cat and bird dead inside his house and he smelled a strange odor.

At first, firefighters said they couldn't pinpoint the cause until they determined that a powdered carpet cleaner the man had bought was the cause.

Firefighters said the small size of the home, which is only 400 square feet, may have also played a role.

Firefighters wouldnt tell KIRO 7 what brand of cleaner was used, but more tests are being done Monday. Until then, the resident, who rents the home, wont be able to go inside.

"Everything we've seen so far suggests the problem is limited to this residence. And while initial reports were that a carpet-cleaning chemical or an insecticide were to blame, we've not been able to confirm that based on available information," said Environmental Health Assistant Division DirectorJohn Sherman.

Want to talk about the news of the day? Watch free streaming video on the KIRO 7 mobile app and iPad app, and join us here on Facebook.

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