By Larry O'Dell The Associated Press October 29, 2014

RICHMOND

The right to speak anonymously on the Internet will be compromised if a carpet cleaner succeeds in unmasking the identities of critics who posted negative reviews online, a lawyer for the Yelp Inc. business review website told the Virginia Supreme Court on Tuesday.

In a closely watched Internet free-speech case, a judge held Yelp in contempt for failing to comply with Hadeed Carpet Cleaning's subpoena for identifying information about seven reviewers. San Francisco-based Yelp appealed, arguing that the ruling violates its users' First Amendment rights.

The justices are expected to rule in January.

The Alexandria rug-cleaning business filed a defamation lawsuit in 2012 claiming its reputation was stained by seven people who said in Yelp reviews that they were overcharged. Hadeed suspects the critics are not actual customers but was unable to determine that for certain based on the limited information it could glean from the Internet postings to compare with its customer database.

Paul Alan Levy, an attorney for Yelp, argued that suspicion alone is not enough to strip reviewers of anonymity.

"There has to be evidence of wrongdoing before you impose on the constitutional right to speak anonymously," Levy said.

The Reporters Committee for Freedom of the Press and other media organizations supported Yelp's position in a friend-of-the-court brief.

"The products we use, the services we employ and the places we visit are highly personal, and an effective review system can only exist where those reviewers are unnamed and free to speak openly about their experiences," the organizations wrote.

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Virginia justices consider unmasking Yelp reviewers

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(PRWEB) October 27, 2014

Clean-Slate Janitorial Services (http://www.Clean-Slate.ca), a Greater Toronto Area-based professional cleaning company that specializes in commercial office cleaning, retail maintenance, floor restoration, carpet cleaning, and construction site cleanup, is weighing in on how retailers should retain commercial cleaning services in Toronto this winter.

Salt is one of the biggest obstacles to maintaining a clean carpet, and with the snowfall expected to be heavy again this year, retailers may face a constant flow of boots that carry the snow and salt into their store throughout the day, says Sam Panousis, owner and operator of Clean-Slate Janitorial Services. Its an unavoidable situation, but part of ones job as a retailer is to welcome customers into the store, and with customers comes the salt and dirt they bring in from the outside. Of course, the more customers, the more sales, so its actually a good problem to have.

Panousis explains that salt left unattended on a carpet turns into white salt stains that become difficult to remove and can actually cause long-term damage to a carpet. Thats why the only way for retailers to consistently keep their carpet clean is to hire professional cleaning services in Toronto.

An experienced office cleaning company like Clean-Slate will work with retailers to maintain the look and condition of their carpets, he adds. This is particularly important if the carpet is near the entrance, where people first come in.

Panousis observes that first impressions are something all retailers have to deal with, and that the first judgement consumers make isnt of the products inside the store, but of the business cleanliness and overall aesthetic. And if a store isnt clean, it will impact customers experience and purchasing behavioura concern that tends to be more prevalent in the winter.

Retailers try their best to create a memorable shopping experience for their customers, and part of our job offering commercial cleaning services in Toronto is to do our part to add to that experience, Panousis concludes. Thats why we at Clean-Slate Janitorial Services offer effective cleaning services in Toronto this winter that include carpet and window cleaning, among several other services.

Clean-Slate Janitorial Services has been serving commercial customers in the Greater Toronto Area, including downtown Toronto, Vaughan, Mississauga, Brampton, and Markham, for eight years. Services provided by Clean-Slate Janitorial Services include commercial office cleaning, retail management and janitorial services, floor restoration and buffing, carpet cleaning, window and blind cleaning, and construction site cleanup. To learn more about Clean-Slate Janitorial Services and to receive a free quote, visit the companys web site at http://www.Clean-Slate.ca or call 416-509-7454.

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Internet heavyweights including Facebook, Google and Twitter are taking the side of popular review website Yelp in a Virginia Supreme Court case to be heard Tuesday that will consider whether commenters who anonymously criticized a prominent local carpet-cleaning business must be identified.

The case, scheduled to be heard in Richmond, has drawn national headlines and is being closely watched by First Amendment advocates as well as prominent Internet companies for the impact it could have on online speech.

Tuesdays arguments come after an appeals court in January ordered Yelp to turn over the names of seven reviewers who anonymously criticized Virginia-based Hadeed Carpet Cleaning. Business owner Joe Hadeed sought to unmask the commenters after suspecting that the negative reviews left on Yelp were not made by real customers.

In a friend of the court brief, Facebook and six other online companies warn that upholding the decision could have dire consequences for free speech. The companies represent their services as having transformed and elevated this countrys long tradition of town halls, private assemblies, robust debate, and anonymous complaints by bringing it online and making it more accessible to people everywhere.

The right to speak anonymously would be greatly diminished if those who objected to anonymous speech could readily employ civil discovery to unmask a speaker, the brief states.

The companies also argue that, aside from free speech issues, the court decision erroneously expanded the Virginia courts subpoena power by seeking to secure records from Yelp, a California-based company that does not have a physical presence in Virginia, where a subpoena would be issued.

In addition to the technology companies, which also included TripAdvisor, Pinterest, Medium and Automattic Inc., the San Francisco-based Electronic Frontier Foundation filed its own amicus brief to say that the lower appeals court ruling in the case places the court out of step with the vast weight of authority.

Courts around the country have agreed that, at a minimum, plaintiffs must make an evidentiary showing demonstrating a compelling need for the information in order to unmask an anonymous speaker, EFF attorneys wrote. However, the Court of Appeals did not require Hadeed to demonstrate with sufficient evidence that it can meet that standard here in order to discover the identities of the authors of the Yelp reviews Hadeed alleges are defamatory.

Mr. Hadeeds attorney, Raighne C. Delaney, said he doesnt think the fact that other online companies have weighed in on the case will make one bit of difference.

He noted that the length of time scheduled for the case, 40 minutes rather than the 30 minutes assigned to all other cases that will be heard Tuesday, could indicate that judges have an interest in hearing more nuanced arguments on the case.

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Yelp backed by Facebook, Google, Twitter in anonymous reviews case

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