Critical By Aaron Betsky December 13, 2019

"East River Valley" rendering (2018)

Get ready for fake architecture. Now that architects have the same tools as moviemakers and meme-posters to make anything look like anything else, buildings can seem more real in renderings than they do when they are actually built. At the same time, some structures are taking on shapes so weird and fantasticalsuch as the impossibly thin towers of Manhattan or the convoluted, gravity-defying curves of some museum buildingsthat you are left to wonder whether they are, in fact, real. Pretty soon, we will be living in a mix of virtual and physical reality, if we arent already. How do we make sense of it? By telling good stories. And if the future of architecture is fairy tales, as some experts insist, then perhaps nobody tells better tales than experimental architect Mark Foster Gage.

Imagine teetering over the ledge of a Manhattan skyscraper with no rails to hold you back. Turn around and slowly realize how the entire tower consists of childrens toys, car parts, and even a dildo tucked away among the stack of stuff that has, as if through alchemy, turned into steel or chrome, or maybe even gold. Where you are standing is only one of the structures that the New York City designer has dreamed upthough never builtover the past few years. Another imagines the East River completely transformed into a field of verdant meadows behind fanciful dams. In real life, a clients cottage in the English countryside recasts detritus as the building blocks of his bucolic vision of rural living.

"East River Valley" vertical parks, rendered views

If Gage is the magician of modern architecture, he is also its Wizard of Oz, tantalizing us with photo-realistic renderings of structures built from leftovers dipped in what looks like chrome. But dont just get swept up in the fantasyGage takes his craft very seriously. A professor and assistant dean at Yale University, he is one of the foremost practitioners of Object-Oriented Ontology (Triple O, if youre a tuned-in design student), a theory equally cryptic and of-the-moment. It gives him a basis to keep spinning his fantastical tales by means of conceptual buildings. Like many younger architects, Gage wants to push the envelope of construction; unlike most, he achieves that not through material experimentation, but by showing whats possible, he says, making images that seduce you into the future. For Gage and the other Triple O-ers, real buildings are whatever they can convince you they are. And renderings are the end result. These are not preparations or ideas for buildings, but complete shortcuts to the real world, he says.

As he sees it, the proliferation of images is an opportunity: pull up any image or form imaginable on your computer, and watch it be transfigured into something else entirely before dropping it inside a rendering so realistic that you swear you saw your own reflection in the stainless steel kitchen appliances that somehow landed in the lobby of an imposing building. I want to work not just with bricks, but with Pokmon, toasters, and whatever else is available, he says. Weve moved way beyond pyramids and boxes as models.

Gages buildings morph into monsters and cliffs that dissolve into smithereens, appearing as collections of all the bits and pieces the architect gathered to build up his designs. They blur the distinction between a single structure, its surroundings, and even the natural world. Youve seen this sort of technique in the movies and maybe in Las Vegas or Disneyworld. Gage just wants to make something good out of all that fake reality: I want to make a real reality out of the fiction that surrounds us.

"West 57th Street Residential Tower" rendering, New York City, (2015)

To do this, Gage uses something called Kitbashing; the term describes the mashing up of bits and pieces borrowed and stolen from everywhere, a trusty technique for hipsters kluging together their own tools and clothes. Gage, meanwhile, dreams of castles in the sky. Does he want to actually build anything? I spend a lot of time crafting images that make a building appear built instead of actually building it, he says. I really want to use technology to create something truly beautiful, and right now the only way to do that is through these super-realistic images.

They have a higher resolution than anything I could build now. Gages message is clear: Reality is less real than we think, and these fairy tales can usher us into a primeval universe that elevates the ordinary into the extraordinary. I want to awaken your curiosity and make you wonder: If my buildings seem real but arent, what about the one down the street? he says. Start reading into your surroundings, Gage suggests, and enjoy the ride into a new kind of reality, for which his architecture sets the stage. Jump off the ledge of his hyper-realistic skyscraper, even if only in your mind (because you know it cant be real), and fall in love with the idyllic alternative he has built for you.

Gage and the Triple O gang may be far away from making whatever we still think of as real buildings but, like great storytellers, moviemakers, and other weavers of tales and images, they give us something to dream of, something to aspire to, and something that tells us the deep truth that most of what we see around us today is just manipulated surfaces.

(Photos courtesy Mark Foster Gage Architects)

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Mark Foster Gage is the Most Prolific Architect of Buildings That Dont Exist - surfacemag.com

On Monday, President Trump announced J. Brett Blanton as his nomination for the Architect of the Capitol (AOC).

Blanton is currently the deputy vice president for engineering at the Metropolitan Washington Airports Authority where he leads the planning, design, construction, and code enforcement for all properties controlled by the Airports Authority. While in the United States Navy he also oversaw some of the largest infrastructure projects undertaken by the Department of the Navy, according to the Whitehouses website.

All that said, Blanton is a licensed engineer (in the state of Georgia) but is not a licensed or practicing architect. He graduated with a Bachelor of Science in Aerospace, Aeronautical and Astronautical Engineering from the United States Naval Academy, followed by a Master of Science in Ocean Engineering from the Virginia Polytechnic Institute and State University.

If confirmed by the United States Senate, Blanton will serve a 10-year term and will be put in charge of maintaining the 18.4 million square foot Capitol complex, which includes Washington, D.C., landmarks such as the Library of Congress, U.S. Supreme Court building and Senate and House office buildings.

The previous AOC, Stephen T. Ayers, served from 2010 through November 2018 and oversaw the restoration of the U.S. Capitol Dome and the Ulysses S. Grant Memorial. He also launched the renewal of the Cannon House Office Building, a monumental, five-phase project that Blanton would take over during his term. Ayers completed his Bachelor of Science in Architecture at the University of Maryland and received his Master of Science in Systems Management from the University of Southern California, as well as an honorary Doctor of Public Design from the Boston Architectural College in recognition of his work in historic preservation.

According to Engineering News-Record, the Senate Rules and Administration Committee will have a scheduled confirmation hearing for Blanton on December 12.

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Will this airport engineer be the next Architect of the Capitol? - The Architect's Newspaper

A young, small architectural firm working in Los Angeles typically doesnt land business with the Amazons of the world, but one architects wide scope of services has opened doors, not only to Amazon but also to Ring, Blue Bottle Coffee and Lendlease the latter two are major companies in Los Angeles.

The reason? Weve brought properties to some of these companies (at no risk to them) and that is how we have been able to work with them, Matthew Rosenberg, founder and CEO, Los Angeles-based architectural firm M-Rad, told a seminar audience recently at the Buildings Show in Toronto.

Along with offering traditional architectural services, Rosenbergs firm provides pre-architecture and post-architecture services in a fiercely competitive market where architectural fees often are not enough to keep a design firm in the black.

Among Rosenbergs business strategies is investing in properties his firm designs. Forming partnerships with owners, property managers and other key players is integral.

Originally from Saskatchewan, Rosenberg said his Los Angeles firms extended business scope covers site sourcing, property analysis and parcel assembly. The firm also sources capital and underwrites properties.

To some extent we act like a developer, Rosenberg said, noting it adds an enormous value to M-Rads services.

Instead of looking for developers to hire us, we present them with capital deals, assemblages of four or six properties basically in a wrapped-up package ready to go, he said. M-Rads service includes yield and massing studies and development options on a given property basically delivered (to developers) on a gold platter.

It allows us to take part in the equity, get referral feesinstead of just working off (architectural) fee structures. It gives us a safety net to continue to grow.

He told delegates architects run very difficult businesses. The fee structure for designs is typically low, making it difficult for firms to get ahead.

Added value comes through meetings with the community to see what residents and business owners want to see developed, he said, noting that M-Rads scope includes interior design and furniture design.

The idea of these post architecture (services) is to speed up some of the revenue verticals. It also allows us to brand (through marketing strategies) our projects.

A case in point is the firms design and production of two fragrances because smell is one of the strongest ways to tap into someones (potential client) memory sense.

Rosenberg said his firm analyzes one or two properties daily all over the world for everything from zoning to building codes.

The ultimate objective is to learn as much about properties and the roles of all the consultants involved in a project in order to improve the final product.

If everybody at the table is not standing togetherthats a problem.

Rosenberg said a wakeup call came six years ago after M-Rad lost money on one of its first design commissions a multi-family development because the firm underbid the competition to get the job.

We had to pay for that project with another project. Its an endless vicious cycle, he said.

A 740,000 square foot bio-tech research campus commission M-Rad won involved a lot of free spec work. Architects work for free because they must, but they can also ask for something.

The developer provides time and gets equity. Engineers can do that, owners can do that, and architects can do that, Rosenberg told the seminar.

We have to realize that the angle is not for one person to get rich.

The end goal is to design and develop better projects and if we can all come together at the beginning of the process, that is where we will be able to add greater value than we are adding now.

In the long run he hopes M-Rads agenda raises the bar across the industry, creating a shift in the way architects do business to improve efficiencies and create new revenue channels.

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M-Rad re-thinks an architect's relationship to a project - Daily Commercial News

The post World War two city boom was filled with dreams of cars and highways that extended across fast-growing cities. But much of that boom came at the expense of ensuring that these metropolises catered to basic human needs.

Thanks to the vision and expertise of four trailblazing female architects, some of north Americas iconic cities evolved to ensure a balance between modernism and human urbanism.

The last major push for urban planners to create new city spaces was after World War II, when towns were expanding rapidly to create a new modern era of suburban living, cars and highways.

Among those urban planners were four women -- all architects.

These trailblazing women are the focus of a documentary called City Dreamers by Montreal-based director Joseph Hillel.

Through rare film clips of the women and the work they did throughout the 20th century, he pieces together thelegacy left by these architects.

Many of the attempts to improve cities today look backto the work of these women.

Old boys club

Their names may not be well known outside architectural or urban planning circles, but they have been there since these cities began changing in the 1950s.

They are Phyllis Lambert, based in Montreal.

Denise Scott Brown, who worked primarily in Philadelphia.

Blanche Lemco van Ginkel, who worked in both Toronto and Montreal.

And Cornelia Hahn Oberlander, who was based in Vancouver.

Back then, architecture was really seen as a man's job.

They managed to break into theold boys club and assert themselves not as the assistants, but as the architects, which wasn't always easy.

In the documentary, one of the architects jokes about the fact that when the doors close at a meeting and she was asked to leave as it was assumed she was one of the secretaries.

But to really appreciate what they accomplished in the 20th century, you have to understand that architecture is not just about designing houses.

That's the first lesson Hillel learned in putting together this documentary.

Architecture is not only buildings, its more of a holistic point of view and its more human than I thought,Hillel toldRFI.

They [are] always putting the people, the humans, in the centre of their work and their thinking, he adds.

Milestones

Each woman contributed her own theory, vision, or approach to urban landscaping and planning.

The starting point for the documentary for Hillel was via van Ginkel.

Shes a woman I had heard about, since Im in Montrealbecause she saved Montreal, Hillel explains matter-of-factly.

During the 1960s when many large cities were destroying old parts of the city to make way for highways to accommodate increasing commutes between the city and the suburbs, she pushed back to save Montreals old port.

Along with her husband, Sandy van Ginkel, they co-found van Ginkel Associates in 1956 that focused on conserving historic districts, and ensuring pedestrian-friendly spaces abound.

Lambert is also well-known in Montreal for her activism in preserving many of the patrimonial buildings that were slated for destruction to make way for new buildings that took away from the identity of the city.

Shes also responsible for the first building of The Seagram building, in New York City, as well as the founder of the Canadian Centre for Architecture.

I knew Denise Scott Brown from readings. . . I read Learning from Las Vegas, its a classic, explains Hillel.

She, along with her husband Robert Venturi, designed many building complexes and developed architectural theories.

But when he was awarded the Prizker Prize in 1991, the equivalent of a Nobel Prize, he asked that his wife also be included, but the panel refused.

In 2013, a petition was passed around asking that she be given a prize retroactively, but the jury declined to revisit the decision.

Oberlander is considered the world leader in landscape architecture, which means she looks to build spaces that are filled with local nature that suit the needs of the urban population. She imagines and promotes sustainable and socially conscious designs that look to benefit entire communities of all ages.

She invented for example, the concept of green roof tops in many major cities.

A great and loved creation of hers is Vancouvers Van Dusen Botanical Garden Visitor Centre.

Lasting Legacy

Through their vision and determination, city centres were saved, nature was incorporated into metropolis, and people were included in urban planning plans. Cities are not just about the buildings.

In his hometown of Montreal, Hillel attests to the impact of these women.

In Montreal. . . we didnt have that drive to have high rises, as was the case in Toronto, Vancouver, New York and many other cities.

Theres an impact to that; you walk in Toronto and you dont see the sun. So in a way Montreal was not growing like all thosewe developed a more human scale city, with the likes of Lambert and van Ginkel leading the way.

Despite the women being between the ages of 87 to 93, they remain active in their work, or at least as consultants.

Hillel is currently making the circuit of film festivals to screen his documentary.

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City Dreamers: The female architects who built 20th century cities - RFI

December 11th, 2019 by Editor

The International Window Film Conference and Tint-Off (WFCT) 2020, to be held September 22-24, announces the Architects Window Film Forum. Architects will be provided a single day track designed specifically for their needs. These courses will provide insight into the various window film products and services available. The Orange County Convention Center in Orlando, Florida will host the full day of educational seminars earning architects 4 continuing education units (CEUs).

Film sponsors may support the Architects Window Film Forum program by providing industry subject-matter experts. Show management will encourage architects to enjoy a full day of education, and will be given the opportunity to visit the WFCT exhibition floor as well. The educational track will be held on Wednesday, September 23, 2020.

The expansion came as a result of requests from those allied to the industry. We are delighted to be able to develop this offering during the International Window Film Conference and Tint-Off, said senior event director, Tricia Lopez. This program helps to meet two growing needs while providing a platform that services the architectural community, said Lopez.

More information on the Architects Window Film Forum will be available in coming months and on wfctevent.com. Contact 540/720-5584 with questions.

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International Window Film and Conference and Tint-Off Expands with New Program for Architects - Window Film magazine

GLENVILLE --The town has hired an architect to design a new Town Hall to be built on land behind the current building, which will be converted into a town public safety building.

The Town Board voted Wednesday to spend $7,800 for the next phase of design work with CSArch of Albany, which under an earlier contractdeveloped the concept for expanding town government at its existing Glenridge Road location. The Town Board chose that option from among a series of options presented in August.

Town officials have said for years that theyneed to do somethingabout the current building a former movie theater where the offices are oddly configured and located on several different levels. The courts and Police Departmentneedmodernization, and the proposed renovation would expand those departments into the rest of the existing Town hall.

Town Supervisor Chris Koetzle said he hopes the initial design work can move forward quickly.

"I've told them I'd like to have it in time for my State of the Town Address on Jan. 8," Koetzle said. "That might be a little tight, but certainly by the end of January."

Assuming the preliminary design work is accepted by the town, Koetlze said he hopes detailed engineering and architectural design can be done in time to put the project out to bid and start construction next fall. If the new building is ready in late 2021, the town offices would move in, and the renovation work at the current Town Hall would take place in 2022.

"The nice thing is we'll be able to do it in phases," Koetzle said.

Plans call for the town to builda6,300-square-foot structure on a four-acre, town-owned plot that includes a former residence now used by the town historian's office. The land is east of the current Town Hall, and separated from it by the Schenectady County Library property; the properties connect behind the library, though. Between the town properties, the town has 6.5 acres.

"Renovating the existing Town Hall as a public safety building for the police and court functions, and building a new Town Hall/Town Offices building on the adjoining site appears to be the best option for expansion, functionality, practicality and overall cost," the earlier feasibility study concluded.

The feasibility study estimated the total construction costs for renovating the current building and erecting a new building at between $4.75 million and $5.75 million.

The town has an unspent$1.5 million state grantto improve its police station, which Koetzle believes could be applied to the project. The offices moved into the new building would includebuilding and planning, the town clerk, town supervisor, assessing and financial management.

Koetzle said the hope is that between the state grant andcapital funding the town has already set aside, Glenvillewill only need to borrow about $2.5 million, which would be paid off over a number of years.

"I think we're in good shape to do this with little impact on taxpayers," Koetzle said.

Reach Gazette reporter Stephen Williams at 518-395-3086,[emailprotected]or@gazettesteveon Twitter.

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Glenville hires architect to design new Town Hall - The Daily Gazette

Marchetto Higgins Stieve Architects (MHS Architects), a premier architectural, planning and design firm specializing in residential and mixed-use multifamily developments, has been named Firm of the Year a highly-esteemed award given by the American Institute of Architects-New Jersey Chapter (AIA-NJ). The honor, which was announced as part of AIAs 2019 Service Awards, distinguishes MHS Architects as an exceptional architectural firm and recognizes its impressive success and significant expansion over the past year.

With demand growing for walkable, city-centric living and substantial redevelopment efforts underway throughout New Jerseys urban centers, real estate developers have increasingly relied on MHS Architects extensive experience and inventive solutions for transforming inner cities and downtowns into vibrant, sustainable neighborhoods, leading the company to expand in size by nearly 25% in 2018-19. Notable assignments recently completed by the firm include Bijou Properties 424-unit 7 Seventy House rental building in Hoboken, K. Hovnanian Homes Nine on the Hudson waterfront condominium building in West New York, and Roseland Residential Trusts Metropolitan Lofts rental building in Morristown, among others.

Were incredibly honored and appreciative to receive such a prestigious award, said Founding Principal Dean Marchetto, FAIA, who has led the firm for its nearly 40 years in operation.

This is a tribute to our entire team of architects, planners and staff in recognition of their exemplary efforts to serve our development clients in award-winning fashion. Their unwavering dedication and commitment to both design and community building has allowed us to expand our scope of services and enter many new and exciting markets throughout the state. Their creativity and tireless work ethic have us well positioned for continued growth in the years to come.

With offices in Hoboken and Jersey Citys Journal Square, MHS Architects performs architecture, land planning and urban design for mixed-use projects ranging from four-to-forty stories throughout New Jersey. The firm places heavy emphasis on building a sense of belonging and community, and creates public awareness surrounding each development through a process of community participation and involvement. Guided by the principles of Smart Growth and the New Urbanism, one of the firms most significant architectural accomplishments has been the vital role it has played in the rebirth of Hoboken as a residential community, having designed and completed more than 100 buildings in the mile square city.

MHS Architects has experience in various market types and size, and is on the cutting edge of trailblazing development trends in New Jersey, including the movement to bring downtowns back to small towns, designing and planning for transit-oriented, smart growth developments, and the critical trend of implementing green, sustainable architecture. To achieve client goals and introduce well-designed, responsible projects that complement existing municipal structures, MHS Architects relies on its expertise working with community boards and municipal officials to gain valuable local insight and input.

The AIA-NJ Firm of the Year honor is the eighth award for MHS Architects in 2019 and the 50th award for the firm in total. MHS Architects has worked for some of the most prominent real estate developers in the region. In addition to the aforementioned, these include KRE Group, Hartz Mountain Industries, Toll Brothers City Living, Albanese Organization, Kushner Companies, Fields Development Group and SILVERMAN: Building Neighborhoods

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Marchetto Higgins Stieve Architects Honored as Firm of the Year by American Institute of Architects-New Jersey Chapter | Marchetto Higgins Stieve...

By DAVID J. HILL

A perforated metalfaade developed by UB architecture professor Christopher Romano and Buffalo-based Rigidized Metals Corp. has earned an Architects Newspaper Editors Choice award for Best of Products in thefaade category.

Manipulating light and thin-gauge sheet metal as design materials, thefaade system was first applied in Light/Station, an expansion project for Torn Space Theatre in Buffalo.

Romano and Rigidized continue to advance thefaade research for broader applications.

The AN Best Products Awards are presented across 18 categories, including building materials, acoustics, furnishings, tech and faades. The 2019 award pool included 500 entries from around the world. Winners were selected based onoriginality, innovation, functionality, aesthetics, performance and value. Each category includes one winner, two honorable mentions and one Editors Choice.

Romanos design of the faade for Light/Station also received design awards last year in both the Commercial and Small Project categories from the Western New York chapter of the American Institute of Architects.

Adaptively reusing an abandoned gas mart, Light/Station is a striking, 1,545-square-foot design studio, green room and conference facility for Buffalo-based Torn Space, a critically acclaimed, avant-garde theater company. Nestled in the shadows of historic buildings on Buffalos East Side, Light/Station is a signature addition to the citys urban fabric.

Thefaade system is the result of a long-running partnership between the School of Architecture and Planning and Rigidized Metals, which manufactures deep-textured sheet metal panels for architectural applications.

With a thickness of only 3/64-inch, the paper-thin metal sheets feature tiny holes drilled strategically to capture or emit light, depending on the time of day. Romano and the Rigidized Metals team spent months experimenting with every aspect of the sheet metal, pushing boundaries with each iteration.

The team ran algorithms to generate the hole patterns that would be precision-cut into each piece of sheet metal, testing on smaller prototypes in order to get just the right size hole to allow light to pass through and create the desired effect.

We did everything we could to make cutting holes into metal the most magical experience ever, says Romano, assistant professor of architecture who designed the faade through his firm Studio NORTH Architecture.

It was a laborious process 6.3 miles of cutting on the laser. We maxed out Rigidized Metals fabrication capacity.

Folding the custom-made columns that hold up the buildings exterior required 180 tons of pressure.

Light and history were core components of the design concept from the beginning.

Light serves as the connective tissue for all the components of the faade. Its a material. Its a central element to the multi-layered faade, where the lighting is a layer behind the steel panels, which typically isnt done because its risky, Romano says.

A small team of UB architecture students also worked on the project. Some of the smaller prototypes were developed and tested using the schools digital fabrication equipment under the direction of Daniel Vrana, fabrication manager in UBs Fabrication Workshop and current employee at Studio NORTH Architecture.

The Light/Station project team consisted of Romano asfaade designer supported by Vrana; design assistants Brandon Stone and David Heaton, who both graduated in 2017 from UBs master of architecture program; Rigidized Metals as manufacturer and fabricator; and RP Oak Hill Building Company Inc. as construction manager.

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UB-designed metal facade wins Architect's Newspaper award - UB Now: News and views for UB faculty and staff - University at Buffalo Reporter

Architecture firms Diamond Schmitt and Tod Williams Billie Tsien have revealed plans to redesign David Geffen Hall at New York's Lincoln Center, two years after Heatherwick Studio's overhaul was scrapped.

TheLincoln Centerfor the Performing Arts and theNew York Philharmonic announced yesterday, 2 December, that David Geffen Hall will be renovated by local studio Tod Williams Billie Tsien Architects and Toronto's Diamond Schmitt Architects.

The latter was originally paired with the London's Heatherwick Studio for the masterplan but the project was cancelled in 2017.

In the new venture, Diamond Schmitt will overhaul the New York City concert hall, while Tod Williams Billie Tsien will redesign the public spaces.

The renovation of the music hall, which is the home of the New York Philharmonic orchestra, aims to update the space with improved acoustics and sightlines. The firm is working with Paul Scarbrough of Akustiks for the acoustic design, and Fisher Dachs Associates for the theatre planning and design.

Renovated concert hall "will be intimate, immersive, and adaptable"

"The auditorium is recalibrated to deliver improved sightlines, audience comfort, and superb acoustics from every seat in the house," said Diamond Schmitt project lead Gary McCluskie.

"The new concert hall will be intimate, immersive, and adaptable to host a range of performances of classical compositions and innovative programming."The stage of David Geffen Hall will be moved forward by 25 feet (7.6 metres), and seating capacity will be reduced from 2,738 to 2,200. Seats will be placed closer to the stage and arranged to wrap around it.

Heatherwick's overhaul of New York Philharmonic concert hall scrapped

The stage's ceiling will also be elevated and replaced with an adjustable canopy.

The layout of the original inclined seating dating back to 1962 will also be restored on the orchestra level, adapting an alteration made in 1976.

Additional wrap-around seating will be built around the orchestra section, which will contain a new motorised lift for stage risers for the orchestra. The firm will also improve the centre's ADA accessibility.

Renderings show that the concert hall will be resurfaced with pale wood cladding and curves.

Tod Williams Billie Tsien to expand public spaces

Tod Williams Billie Tsien's redesign of the public spaces includes a new lobby that will be double in size and open up to the outdoors on three of its sides. It will resemble the original layout, and feature a digital streaming wall to show concerts in real-time.

The first floor of David Geffen Hall, called the Grand Promenade, will be also reconfigured with more seating, bar and food service, and will access new promontories overlooking the ground floor.

"By reorganising and reconceiving the concert hall and its public spaces, the interiors of David Geffen Hall will be unified and invigorated," said Williams and Tsien.

"The result will be an experience that is warm, captivating, and exciting," the duo added. "We're thrilled to be part of the team extending the Philharmonic and Lincoln Center's arms to wider audiences for generations to come."

Renovation to add new amenities

A new eatery will also be built in the lobby in the southwest corner, and have both informal and casual dining. A welcome centre will be added to the side of the centre that meets Broadway street.

A community and art installation space, called Sidewalk Studio, will also be located at the corner of the complex at 65th Street and Broadway. Restrooms and two lounges are among other new additions, while existing staff offices will be moved from the ground floor to upstairs.

Tod Williams and Billie Tsien win 2019 Praemium Imperiale for architecture

Other amends to the exterior of David Geffen Hall will comprise new lighting on the upper tier, and the addition of site-specific works on the northern facade.

The new David Geffen Hall is projected to cost $550 million (425 million), and is expected to open in March 2024.

Designed by mid-20th-century American architect Max Abramovitz, David Geffen Hall was originally called Avery Fisher Hall completed in 1962. The 2,738-seat auditorium was renamed in 2015 after entertainment mogul David Geffen donated $100 million (76 million) to fund its transformation.

Proposal replaces Heatherwick Studio masterplan

In the same year, Heatherwick Studio and Diamond Schmitt were picked from 100 firms to replace Foster + Partnerson the project.

The duo was then dropped two years later, with a joint statement from Lincoln Center and the New York Philharmonic released at the time suggesting the proposal to completely gut the concert hall was too drastic.

Diamond Schmitt and Tod Williams Billie Tsien will instead conduct the overhaul in stages. The scheme involves two closures of the hall, with the first closure from May to October 2022 that will result in the initial creation of the redesigned concert hall. A second closure is planned to span from May 2023 until February 2024.

The David Geffen Hall project forms part of an overhaul of the Lincoln Center which opened in 1962 and comprises several rectangular buildings arranged around a plaza and outdoor fountain, designed in a similar style with flat roofs, slender pillars and glazed walls.

The update of the entire complex overseen by New York architecture firm Diller Scofidio + Renfro.

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Tod Williams Billie Tsien to redesign David Geffen concert hall in New York - Dezeen

MINNEAPOLIS--(BUSINESS WIRE)--Marketing Architects, an independent TV advertising agency, has welcomed two more troublemakers to its team of category disruptors: Catrina McAuliffe as Senior Vice President of Brand Strategy and Paul Schmidt as Vice President of Client Growth.

Having spent a combined five-plus decades at traditional agencies, the duo brings inside-outside insights and observations about strategic planning, the client service model and creative ways to move brands forward. They bring more how-to and how-not-to-do knowledge to Marketing Architects as the company continues to question the traditional approach.

CEO Chuck Hengel touts his companys healthy restlessness and notes that stagnant thinking, complacent approach and self-serving routines just dont find acceptance and comfort inside the walls of Marketing Architects.

We are constantly re-imagining things and challenging both trends and the status quo; its our responsibility to our clients, he said. The role of an agency partner is changing and the traditional model is broken. Talented people are looking to refresh the industry and we are happy to empower that advancement and doing so by investing more in our staffing and resources, including technology.

Hengel noted he doesnt even like Marketing Architects being called an agency, because it misrepresents how the company thinks and does.

We should really refer to ourselves as formally known as an agency, he quipped. We are on to new chapters in the industry, and are continuing to evolve our models, systems and client plans.

As an example, Marketing Architects sets itself apart by investing its own capital into the creation and production of each TV campaign and, as a result, challenges the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients.

This approach along with Marketing Architects passion for results, openness for innovation and desire to find a better way especially spoke to the newest hires, who have seen it all in the agency world. McAuliffe previously worked at Carmichael Lynch, Ogilvy & Mather and TBWAChiatDay, and served as Senior Vice President and Group Strategy Director at Energy BBDO. She has an extensive history of establishing account planning within agencies and is looking to develop these disciplines within Marketing Architects.

I was excited about the idea of setting up brand planning in a non-traditional way to fit within Marketing Architects disruptive approach to TV advertising, McAuliffe said. With short timelines and a differentiated business model, there is an opportunity to use technology more effectively to speed up the brand planning process while still ensuring we are building strong creative foundations for brands in the long-term, driving short-term results and helping our clients reach major milestones.

Paul Schmidt comes to Marketing Architects from BBDO Minneapolis, where he led the account management team as Managing Director. Schmidts clients included Hormel Foods, 3M, Andersen Windows and YouthLink. Hes also spent time at SVEDKA, Fallon and EURO RSCG.

Im excited to be able to leverage Marketing Architects model and tools to make television media available to brands that havent been able to include or fully leverage this powerful growth driver in their plans, Schmidt said. The model of Marketing Architects investing in creative production and analytics solves so many challenges that Ive seen through the years, and it adds tons of value to the agency/client relationship that has been missing at some traditional agencies.

The two hires are part of a long list of new leadership Marketing Architects has brought in-house over the last few months to expand its capabilities.

We believe the best is yet to come in our industry, but its important to think differently and always re-evaluate, Hengel said. Were investing in those who want to do things differently and challenge the norm. We are always looking for better, and we think that sets us apart.

Marketing Architects is now accepting positions for: Account Director of Client Growth, Director of Business Development, Marketing Analyst, Media Buyer and Media Intern.

About Marketing ArchitectsMarketing Architects, based in Minneapolis, has a 22-year history of helping companies reach major milestones through advertising. By investing their own capital into each TV campaign, Marketing Architects challenges the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients. For more information about Marketing Architects, visit http://www.marketingarchitects.com or follow us on Facebook, Twitter and LinkedIn.

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Marketing Architects Attracts More Senior Talent, Hires a Pair Boasting Impressive Agency Stripes as Company Continues to Challenge the Industry Model...