From the ground up: Carpet One Napa celebrates 20 years

Ask any business owner and she or he will tell you that in order to survive, an enterprise has to be sensitive to changing markets and quick to adapt to those changes. The publics taste is famously fickle.

Scott Carston, owner of Carpet One Napa Valley, can attest to that. He will mark the 20th anniversary of his business in April.

When we started probably 80 to 90 percent of our business was carpet, Carston said recently. Now its about 50/50 with laminate and other types of flooring. The fastest growing trend is luxury vinyl tile, he said. Todays customers are very style conscious, and prefer a lot more patterns and unique looks, Carston said.

You might say Carston carried on a family tradition; his dad was in flooring in Santa Rosa. Thats where Scott learned the basics of the business.

Carpet One Napa has 13 employees and a full showroom at its 14,000-square-foot Enterprise Way location. Once a prospective client has picked out a preferred type and style of flooring, the salesman visits the location, either commercial or residential, to measure the area for a free estimate on installation. The company offers in-house financing.

In addition to flooring, Carpet One Napa offers shutters, drapes and other window products with installation. With 1,000 stores worldwide, Carpet One has enormous buying power and more than a dozen exclusive brands, according to the business website. Selection is vast, with about 4,000 different products on hand, and thousands more available, Carston said.

As a buy-in co-op, the business is locally owned and controlled, something Carston feels connects him to the community.

Eighty percent of our business is in the community. I think its important to shop local, he said.

Carston says the business gives back to the community by contributing to Little League, juvenile diabetes research and music in schools.

Carpet One Napa is located at 910 Enterprise Way, Suite A, just off Napa-Vallejo Highway. The phone number is 287-9422 or visit CarpetOneNapa.com.

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From the ground up: Carpet One Napa celebrates 20 years