Attitash parties it up for No. 50

Fifty years ago this coming week, something big happened in Mount Washington Valley: Attitash Ski Area began spinning its lifts for the first time into a long history of success and improvements.

When Attitash opened in January 1965, it became known as the red carpet ski area, for its customer service and business philosophy of limiting lifts lines by limiting the number of tickets sold daily, an innovation in the industry back then.

Through the years, Attitash became known for not just that but its top-rated competitive racing program, which produced more than a few national and international contenders, its nationally known Red Parka Pub Ski Race each season, which draws the strongest local racers and some from all over as well, and of course, an active apres scene that filled the pub all winter and the outside lounge chairs each spring.

In the mid-1990s, Attitash dramatically increased the available skiing and riding acreage by developing the Bear Peak area that included the installation of a high-speed summit quad chairlift as well as open glades, wider intermediate terrain, some of the states most sought after alpine race trails, including the resorts signature trail, Illusion, and the Attitash Grand Summit Hotel.

Acquired by Peak Resorts in 2007, Attitash Mountain Resort continues to grow, yet holds onto that classic dedication to great skiing and a great vibe. With their sisterhood with nearby Wildcat Mountain, skiers and riders can now ski both resorts on the same day with the same lift ticket.

Attitash will be celebrating its 50th birthday on Jan. 26, and everyone is invited to the party.

To kick off the celebration, lift tickets will cost just $19.65 that day. (And in true family spirit, Wildcat will offer the same deal.) There will be a huge celebration and party in Ptarmigans Pub from 2-5 p.m. with live music from local favorites Shark Martin.

Everyone will be entered in a free raffle in which 50 prizes will be given away to celebrate 50 years, including special Attitash 50th anniversary T-shirts, gift cards, vertical value cards, summer ticket packs and one special Grand Prize.

Everyone will also take home a free commemorative poster and a special vintage Attitash logo die-cut sticker to add to your car or ski box.

More information on the celebration can be found at http://www.attitash.com.

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Attitash parties it up for No. 50