Terry Coyne, the vice chairman of Newmark, is taking an attention-getting run on getting a footholdin the Columbus industrial market.
To that end, Derek Lichtfuss, a director in Newmark's Columbus office, has jumped to the industrial market from the office market and to Coyne's team, which now numbers seven, including both producers and support personnel.
Coyne said Lichtfuss approached him about making the move, but he had already wanted to boost his presence in the state capital.
"He's a very talented guy who wanted to leave the office market, which is slow, for the industrial business, which is strong across the country, especially in Columbus," Coyne said in a phone interview. "The attraction for me is that Columbus is a national distribution market with lots of opportunity, national developers and growth. It's a national hub, while Cleveland is a regional distribution and manufacturing center."
Coyne adds that he doesn't plan on reducing his efforts in Northeast Ohio.
Typical for Coyne who markets heavily with TV, online advertising, social networking and billboards he's taking a sharp digital tactic to boost his downstate presence. Coyne's team is producing an email and online "bulk industrial report" for Columbus that summarizes the number of projects and square feet going up or getting leased.
The imagery on the link goes to a digital map on Google Earth with details, pictures and even drone videos of various projects throughout the region. Coyne said he plans to introduce a similar graphic to Northeast Ohio soon as an addition to his weekly Coyne Report email.
Asked if he's venturing into the communications business as well as commercial real estate, Coyne said, "Yes, I am becoming the information provider" rather than being filtered by an independent publication.
Link:
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