Google launches the second cohort of Gaming Growth Lab acceleration program – CTech

Google's acceleration program for startups and companies in their growth stages launched this week a new cycle of startups that will receive a multidisciplinary support of the technology giant on their way to break into new markets and reach a wider customer base. This is Google's second cycle of the Gaming Growth Lab program, which is designed to support promising mobile gaming companies on their growth journeys. The upcoming cohort, which opened this week, will include eight startups: Funorama, Innplay Labs, Brain Games, Dramaton, SuperPlay, Klever, Obscure games, Baba Entertainment, Storytime app, and Zarzilla.

Startup Growth Lab is an exclusive Google accelerator designed for marketing leaders from Israel's most promising startups, aiming to accelerate their business. It consists of hands-on workshops and ongoing one-on-one mentoring. The accelerator program covers topics such as industry analysis, brand communication, UX/UI, measurement, creative, and advertising. The program was launched in 2018, and graduates from its first two cohorts include Elementor, Melio, Guesty, DayTwo, and Bookaway.

The success of the Startup Growth Lab in Israel, led to the program being launched in Spain, Portugal, U.K., Japan, Korea, Brazil, and more, Lior Noy, Startup Growth Lead at Google said. The new cycle, which opens this week, is the second round of the program that is intended exclusively for gaming companies. In January 2021 Startup Growth Lab will open the fourth cycle of the program to which startups from all sectors can be admitted.

Among the eight startups that graduated from the third cohort of the program, you can find companies such as Orcam Technologies, Voom, Workiz, and Jasper.

Orcam Technologies that was founded by Mobileye founders Amnon Shashua and Ziv Aviram has created the wearable assistive device, OrCam MyEye, which is being used by tens of thousands of blind and visually impaired people around the world. OrCams mission is to harness the power of artificial vision by incorporating pioneering technology into a wearable platform that improves the lives of individuals who are blind, visually impaired, or has reading difficulties.

Workiz was founded in 2014 by three home service professionals Saar Kohanovitch, Idan Kadosh, and Erez Marom to help make their work easy. The company developed a field service management and communication software for small-medium on-demand service businesses such as locksmith, junk removal, carpet cleaning, and appliance repair. Workiz has experienced a monthly double-digit growth following the Covid-19 outbreak. Thousands of home service companies use Workiz to manage their business. Workiz has raised $7.3 million to date.

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Google launches the second cohort of Gaming Growth Lab acceleration program - CTech