Free Architect Marketing Training Webinar by Eric Bobrow Teaches Internet Strategies to Promote Design Firms and …

Veteran architectural consultant teaches effective marketing strategies for architects and building design professionals, explains how they can optimize their online presence to bring in new clients and projects. Eric Bobrow reveals 9 common mistakes found in architect websites, and shows 5 simple methods to improve their effectiveness.

San Rafael, CA (PRWEB) November 19, 2012

Eric Bobrow, a veteran architectural technology consultant, author and trainer, has identified 9 common mistakes found in architect websites that cripple their ability to attract new design business. Through years of extensive study and experimentation in internet marketing for his own architectural software training courses and add-on products, Bobrow has refined and developed strategies that work to attract new clients in the architectural space.

In the free Internet Marketing for Architects training webinar, Bobrow presents an illuminating overview of how traditional marketing and promotion can be adapted to the new digital and social media tools. He divides the process into four linked processes, starting with Visibility (how easy it is to be found by prospective clients).

There are 11,100,000 Google searches each month worldwide for the term "architect", and millions more for related terms such as "home remodel" or "custom home design." It is clear that more and more people use the internet to research and choose architects and other building design professionals. Traditional methods of advertising in print publications such as the Yellow Pages reach fewer people than ever before.

Several of the mistakes Bobrow has identified reduce the likelihood of an architect website ranking well in search engine results, which means fewer people actually discover these firms. A number of the other common issues relate to the concepts of engagement and conversion. Typical sites by design firms focus on presenting beautiful images of completed projects, but do not actually address the needs and interests of the majority of site visitors.

One inspiring case study included in the presentation is the story of Modative, a small Los Angeles architectural firm that was able to boost visitors to their website 6 times over within a few months. They now rank number 1 in Google for their targeted keyword searches, winning out against much larger and better financed firms, and find that 90% of their projects originate through people discovering their website.

Other case studies presented by Bobrow include dramatic improvements for his clients in website rankings. These have generated more than a 1500% increase in traffic and 8 times as many monthly project inquiries within a 6 month period of strategic marketing and promotion.

In the webinar, Bobrow presents 5 ideas that can be easily implemented by architects to make their sites more effective. Firms that follow these principles will boost their rankings in the search engines, thus becoming more visible to prospective clients. They will also be able to boost engagement with visitors, increasing the number of active leads, and start to see a steady flow of serious inquiries about design projects coming directly from their online promotional efforts.

Response to the presentation has been very positive, with many attendees commenting that it opened their eyes to the reasons why their websites were failing to bring in design work.

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Free Architect Marketing Training Webinar by Eric Bobrow Teaches Internet Strategies to Promote Design Firms and ...