After period of uncertainty, Merco Cycling Classic rides on

People who survive near-death experiences often talk about a new appreciation for their second chance at life.

The same can hold true for an event.

While Mercy Medical Center didn't exactly swoop in with an 11th-hour save, Merco Cycling Classic founder Doug Fluetsch's sponsorship shortfall had him contemplating a mental obituary.

Founding race sponsor McLane Pacific and Fluetsch went their separate ways in the fall after 18 successful years. Fluetsch acknowledged the partnership had likely run its course, but with a major sponsor pulling out, Merco was essentially on life support.

If something couldn't be worked out, Fluetsch knew he'd rather pull the plug than put out a watered-down product.

Fittingly enough, it was a hospital that came to Merco's aid.

With an influx of new energy and a multi-year contract that will extend the race through 2016, Fluetsch feels reinvigorated. The cycling community appears to be as well.

The Merco Cycling Classic has long been dubbed the unofficial start of the U.S. Racing season, but its popularity broadened when Fluetsch expanded to a four-day stage race in 2011. It'll stay that way for the pro men and the masters in 2012, with the festivities starting today at the MID Road Race near Lake McClure. Racing is set to begin at 10 a.m.

The women will cut back a day and participate in a three-day, points-based omnium starting on Friday with the Merced Boosters Time Trials at 11 a.m.

"You can tell that the MID road race was a big hit, because we have our largest field ever with 149 pro riders," Fluetsch said. "Usually we're right around 80 to 95."

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After period of uncertainty, Merco Cycling Classic rides on