Iconic fashion brand wants to style your home – Furniture Today

Anne Klein brand to introduce furniture collection this winter.

NEW YORK WHP Global has entered into a long-term licensing agreement with Nova Design Inc. to develop and distribute a home furniture line for the Anne Klein brand. The Anne Klein Furniture Collection is slated to debut in Winter 2022 and will be carried in select stores and e-commerce retailers throughout the U.S.

The collection will include upholstered sofas, loveseats, sectionals, daybeds and ottomans, occasional tables, bedroom and dining furniture, home office as well as outdoor furniture. The collections designs will be influenced by Anne Kleins homes at Sutton Place in Manhattan and the Hamptons. Prices are planned to be in accordance with the budget of the average Anne Klein customer without compromising the quality, according to the company.

We have experienced success in the home category for Anne Klein with our bedding and bath products and look forward to partnering with Nova Design to offer customers a new way to incorporate the classic style of our iconic brand into their homes, said Stanley Silverstein, chief commercial officer at WHP Global.

We are more than excited to see the outcomes of combining the rich experience of Nova Design in the furniture industry and the power of Anne Klein in the fashion industry, said Orhan Ilhan, president of Nova Design Inc. This partnership will offer elegant and stylish trends in furniture to the American consumers. We believe that Anne Klein Furniture will have a distinguished place among the respected furniture brands in the near future.

Anne Klein was a groundbreaking fashion designer who founded her own brand in 1968. The only American female designer represented at the famous 1973 fashion Battle of Versailles, Kleins brand is now owned by WHP Global, with products being sold in more than 15 countries across multiple categories.

WHP Global is a private-equity licensing firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion. WHP Global bought the Anne Klein brand from Premier Brands Group three years ago.

Nova Design is an importer and distributor of home furnishings for interior designers, real-estate developers, more than 300 retail stores and for online retailers.

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Iconic fashion brand wants to style your home - Furniture Today