How to construct the perfect pitch deck, according to a top VC investor – Business Insider

Creating the perfect pitch deck can be the difference between a successful fundraise or a trip back to the drawing board.

Henry Mason, a principal at London-based Dawn Capital, has seen pitch decks across the spectrum and believes there are three key factors to building a presentation that attract investors to your business. Henry Mason, principal at Dawn Capital Dawn Capital

Dawn Capital predominantly invests in enterprise software, and Mason has been involved in funding rounds for startups such as secure browsing startup Garrison, data analytics company Quantexa, and data aggregation startup Onna.

Humans are visual creatures. It's estimated that half of the human brain is directly or indirectly devoted to processing visual information, and that's why it's crucial to nail your slides and help cement your pitch in an investor's memory.

Here are the three factors to help you nail your pitch deck:

Go here to read the rest:
How to construct the perfect pitch deck, according to a top VC investor - Business Insider