Folks Folly Rebrands, Renames Butcher Shop

VOL. 129 | NO. 246 | Thursday, December 18, 2014

Folks Folly has finished rebranding and renovating the restaurants adjacent butcher shop that opened in 1989, a spate of activity that also included renaming the shop in honor of restaurant founder Humphrey Folk.

The butcher shop adjacent to Folks Folly that opened in 1989 has been rebranded and renamed in honor of restaurant founder Humphrey Folk.

(Submitted Photo)

The shop, at 551 S. Mendenhall Road, is now Humphreys Prime Cut Shoppe. It also has launched an online store, http://www.HumphreysMemphis.com, and rolled out a new brand identity, fresh marketing materials and redesigned packaging as part of the changes.

The namesake of the shop and of Folks Folly Prime Steak House was a businessman involved in construction and real estate development whose work took him around the country and who, perhaps unsurprisingly, developed a deep appreciation of good food and fine wine.

Lauren McHugh, Folks Folly president and managing partner, said that Folk would often give gift packages of prime steaks to business associates as well as to friends. He was doing that out of the back door at Folks Folly as early as 1977, she said.

Now, were giving him the iconic front door he had always envisioned, she said.

The newly rebranded shop sells fresh, hand-cut meats and other gourmet products, and Humphreys items can be delivered in Memphis or shipped overnight anywhere in the continental U.S. Its a way, Humphreys manager Terry Martin said, that customers can take the restaurant experience with them choosing a hand-cut prime steak and other fixings for a customers home, in other words, is the next best thing to enjoying them in the Folks Folly dining room.

Hours of the newly renovated butcher shop are Mondays through Saturdays from 10:30 a.m. to 6:30 p.m., and its closed on Sundays.

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Folks Folly Rebrands, Renames Butcher Shop