Indianapolis Museum of Art Receives $1 Million Grant from The Efroymson Family Fund to Support Innovative New …

Indianapolis, IN (PRWEB) November 24, 2014

The Indianapolis Museum of Art is excited to announce the inventive new ARTx series, made possible with a $1 million gift from The Efroymson Family Fund, a fund of Central Indiana Community Foundation (CICF).

The ARTx series was developed by the IMAs first-ever curator of audience experiences and performance, Scott Stulen, and offers smart, dynamic and highly interactive experiences for audiences on the IMA campus and within the local community. The robust lineup features new public programming and community initiatives, along with enhancements to existing campus programs and events. New offerings such as Art X Fit, Grown-up Summer Camp and Avant Brunch continue to strengthen the IMAs reputation for quality experiences and intellectual rigor, while creating playful and unexpected points of access for a variety of audiences.

Through the series, Stulen hopes to reinvent perceptions of what to expect at an art museum and transform the IMA into a vibrant community hub.

Museums are at a crossroads, and forward thinking institutions must change how they attract, engage and interact with audiences, said Stulen. The ARTx series is an aggressive response to this challenge by creating smart, fun and highly participatory programming to activate the entire IMA campus and reach a diverse demographic of visitors. If successful, ARTx will not only become a leading model for how to create and deploy innovative audience experiences, but also alter how public programs support the mission of a museum.

The series will focus on five categories: art education, connecting to the community, family programs and young learners, unique experiences and special events, and supporting local artists. The series is aligned with the IMAs focus on visitor experience and community engagement.

The ARTx series is a continuation of our effort to leverage all of the features of the IMA campus, said Dr. Charles L. Venable, Melvin & Bren Simon Director and CEO. The new programming is welcoming and fun. It makes the IMA accessible to a wider audience and transforms the institution into a lively, exciting destination that embraces all that Indianapolis has to offer. Thanks to the generosity of The Efroymson Family Fund, were able to provide these dynamic new experiences to our visitors and create new connections with the local community.

The Efroymson Family Fund has had a long relationship with the IMA. The Efroymson Contemporary Art Fund, an endowed fund at the IMA, was established in 2006 by the Efroymson Family Fund to support work by emerging and established local, national and international contemporary visual artists through a rotating installation program in the IMAs Efroymson Family Entrance Pavilion. The newest gift to the institution, the $1 million programming grant, will fund the ARTx series through July 2018.

The new ARTx series focuses on accessibility and building connections, with programs and initiatives that support a visitor-centered experience. Since joining the Museum this past spring, Stulen has worked to diversify program options for visitors coming to the IMA campus.

Upcoming ARTx programming scheduled through 2015 includes:

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Indianapolis Museum of Art Receives $1 Million Grant from The Efroymson Family Fund to Support Innovative New ...